Connect with us

Tech

Australia’s largest media company is calling on the Morrison government to legislate the code that regulates Facebook and Google

Avatar

Published

on


A consortium of Australia’s largest media companies wrote an open letter to the Morrison government asking for a code asking Google and Facebook to pay for news content completed by the end of the year.

Letters signed by Nine (the publisher of this website), News Corp Australia, Channel 10, Prime Media Group, Seven West Media and others urge the federal government to act swiftly.

Media companies have used the Australian Competition and Consumer Commission’s (ACCC) digital platform inquiries to say that Google and Facebook are unfairly benefiting from the work of local news organizations.

Nine Entertainment is the country’s largest media company, calling on the Morrison government to make a difference. (AAP)

“Australian people can search news on Google and share stories with family and friends on Facebook and Instagram, thanks in part to an investment by a local news media company in quality journalism,” the letter said. Is written.

“Google and Facebook are making a lot of money by collecting data about their users and turning it into targeted advertising, which makes news content extremely valuable to digital platforms. Become.

“But Google and Facebook aren’t currently paying Australian media companies for this valuable content.

“Australian media companies are inevitably using digital platforms to reach news consumers. Conversely, there is no single media business that is important to the platform. As a result, there is a major loss of bargaining power. There will be a balance. “

The ACCC has discovered that digital giant Google is benefiting from local news content. (Getty)

This letter asks for a news media negotiation code outlining a fair model of paying news companies for restricted content. Protection against news media being discriminated against on the platform and covered by all products such as Google Search and Instagram.

A consortium of companies says that 2020 will bring an unprecedented news year and make the work of journalists more important than ever.

“Australian people now need a more powerful and vibrant news media sector than ever before,” the letter said.

“Through wildfires, floods and the COVID-19 pandemic, Australians have turned to local media outlets such as radio, television and printed matter as reliable sources.

“Australian also knows that trusted local news sources are under threat. Many have shut down and silenced the local voice forever.”

In a speech to Nine’s annual meeting on November 12, Nine Chairman Peter Costello paid almost all the costs for a local media company to produce news while Facebook and Google benefited. He said he would bear it.

“Another major challenge in the industry is the market dominance of global digital platforms such as Facebook and Google, which are not subject to the content rules that apply to free-to-air stations in the Australian market,” Costello said.

“They create very little Australian content and make little contribution to Australian employment.

“Still, they can use the premium content we create to attract viewers in the Australian market.”

The full text of the open letter can be found below:

Australians now need a more powerful and vibrant news media sector than ever before. Through wildfires, floods and the COVID-19 pandemic, Australians have turned to local media outlets such as radio, television and printed matter as reliable sources.

Australians also know that trusted local news sources are under threat.

Many closed and silenced the local voice forever.

Global digital platforms need to pay attention to the situation in the local media. They should pay attention to ensuring the sustainability of the local news media sector.

why? Because they have benefited greatly from it. However, the financial ledger when creating content is currently very one-sided.

ACCC decides Google and Facebook should pay

The ACCC has spent two years investigating the impact of Google and Facebook on the sustainability of the news media sector. We legally investigated the relationship with the news media business and its impact on the advertising market.

The ACCC’s groundbreaking digital platform study concluded that the over time decline in Australian public interest journalism outlets was due to a decline in traditional media advertising revenue. However, as the revenue of the local news media business declined, the advertising revenue of both Google and Facebook increased exponentially.

Australians can search for news on Google and share stories with family and friends on Facebook and Instagram, thanks in part to an investment by a local news media company in quality journalism.

Google and Facebook are making a lot of money by collecting data about their users and turning it around with targeted advertising.

This makes news content extremely valuable to digital platforms. Still, Google and Facebook aren’t currently paying Australian media companies for this valuable content.

Australian media companies are inevitably using digital platforms to reach news consumers. Conversely, there is no single individual media business that is important to the platform. The result is a large imbalance in bargaining power.

Therefore, you need a news media negotiation code. To survive, local news media companies must be able to negotiate a fair contribution to the cost of creating content that directly contributes to the great local interests of Google and Facebook.

Fair and rational news media negotiation code

The final code should include:

Final Offer Arbitration This clear and direct arbitration model limits the incentives for each party to make ambitious claims. This is a much better model than the traditional slow and costly arbitration approach.

Strong protection against discrimination in other jurisdictions Google uses its bargaining power to avoid making a fair contribution to the cost of creating content. Facebook is threatening to do the same in Australia. The norm should include protection against these unreasonable tactics.

The code that covers all services must be applied to the complete suite of products offered by Google and Facebook, including Google Search and its variants, Facebook news feeds, and Instagram.

Information Exchange Digital platforms need to exchange all relevant information needed for fair and balanced opportunities with the news media business.

Dispel the myths about the code

Internationally, digital platforms have taken time to agree on the proposal that they should pay fair value for the news media content they use.

It’s true that the code doesn’t require the platform to provide news media companies with additional user data.

The norms do not prevent them from changing algorithms or require special treatment from the news media business.

We agree that the norm must be impartial to all parties and take into account the associated costs and benefits, including the potential “excessive burden” on the commercial interests of the platform. I will.

Legislate code quickly

The great news for Australians is that the Morrison government has promised to act under this law by the end of the year.

Google has publicly stated that it wants to fund the future of the Australian media. That is certainly what we welcome. Supporting fair and rational norms is the first step.

This norm is essential to prevent further decline in Australian specialized news content on which our democracy depends.

Nine (one of the signatories of this letter) is the publisher of this website.

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos



picture credit

ExBUlletin

to request, modification Contact us at Here or [email protected]