Nicole Kidman is the new face of the CBD brand Sera Labs.
The 53-year-old actress will be a global brand ambassador and strategic business partner for the Ceratopic line of health, beauty and wellness companies. In short, she is not only at the forefront of the campaign, but also involved in product development and messaging.
The collaboration began after Undoing Star began using topical CBD treatment to relieve her pain after suffering an ankle injury last summer. She now considers them to be “important solutions” to health and wellness.
She said in a statement: “The partnership with Sera Labs was an easy decision for me.
With last year’s injury, I experienced first-hand the benefits of CBD wellness products.I believe these products are important solutions for health, wellness and Nancy [Duitch] And Sera Labs is the company I believe in. Joining this partnership is what makes me very excited! “
Nicole promotes affordable skin care and hyperhydration and analgesic body creams and serums. The deal incorporates nine of SeraLabs’ current local products and three additional products that will be launched next year and will be developed by the Big Little Lies star.
And the company is happy to have her on board.
Nancy Duitch, CEO of Sera Labs and Chief Strategy Officer of CURE Pharmaceutical, said:
We wanted to work with someone who was just as serious about growing our business as we were.
Those who were just trying to lend their name never worked for us. She is knowledgeable and positive in her thinking and embodies our brand value.
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