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NHS and Amazon’s bulk SMS provider Voodoo opens innovation hub in Manchester

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Leading mobile communications specialists have launched a new Manchester-based innovation hub to expand their business to the northwest.

Bulk messaging provider Voodoo has counted Sports Direct, Amazon and the NHS as a client base, and said demand for its services “exploded” during the blockade.

The new hub will be based in Ancoats and will be headed by communications specialist Zia Rizvi, who co-founded the company in 2013.

Gareth Davies, Managing Director, said: Manchester has a truly international reputation for the innovative work offered by the city’s digital and technology sectors. With the wealth of knowledge and expertise needed, it was a natural choice for a new innovation hub.

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Since the start of the national blockade in March, we’ve noticed a significant increase in demand for messaging services as more and more companies are turning to text messaging to communicate directly with customers and staff.

“This is a trend that continues as companies adapt and evolve their businesses in the current economic climate. Industry data shows that text messaging is far more effective than other forms of communication with customers. Consistently shows how they are involved. “

Voodoo Gareth Davis and Jia Lisvi

Launched in 2013, Voodoo uses a custom-built SMS delivery platform to enable businesses to communicate more effectively via mobile messaging.

In addition to investing in future development work on enterprise messaging platforms, Voodoo will leverage the “next generation” of Rich Communication Services (RCS) messaging, which is considered the natural successor to SMS text messaging. “Do” said it would support the company. Increased levels of flexibility and security provided by technology.

The company recently hired software engineer and business analyst Rob Kerr as technical director.

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Davis said he chose Manchester as the center of the new technology sector to leverage Manchester’s “rich knowledge and technical expertise” and that the new center will form a “significant part” of Manchester. It was. Future growth plan for the company. The opening creates four new jobs.

He added: Despite the growth of the last few months, we have been keen on not relying on laurels. Innovation has always been an important part of our work, and the new Innovation Center will help you invest in some of the latest industry innovations.

“For example, RCS messaging is still a relatively new concept when it comes to technology-driven businesses, but it can offer many advantages over traditional SMS messaging, and the new Manchester Center will play an important role in future growth plans. Will play. “

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