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WhatsApp sets a new record for New Year’s video and voice calls

 


WhatsApp set a new record in the number of video and voice calls per day. This happened during the New Year and many of us celebrated this event apart from our loved ones. As announced in Facebook’s infographic, there were 1.4 billion video and voice calls on January 1st.

WhatsApp seems to be becoming more and more powerful when it comes to user experience and engagement. The Facebook-owned platform has been working hard over the last few weeks to months to add many new features.

These include a new “cart” feature that makes it easier to navigate the innovative shopping section of the platform. WhatsApp has also added a new custom wallpaper feature. This allows users to set a different background for each chat in the app.

The company is proud to release record statistics this year. Facebook was able to report that the pandemic caused a surge in users for all apps, including Instagram, Messenger and WhatsApp. However, as Phone Arena reported, the biggest surge happened on New Year’s Day as users wanted to connect with friends and family that would normally be seen physically.

WhatsApp Releases Record New Year Call Statistics

Caitlin Banford, Facebook’s technical program manager, shared some insights on New Year’s statistics. She pointed out that various apps typically increase messaging, photo uploads, and social sharing significantly.

But this year, WhatsApp saw a record number of video and voice calls as many were forced to leave the New Year.

She pointed out that this is not surprising, as the surge in traffic on the first COVID-19 blockade from March 2020 has surpassed the previous New Year several times.

This forced Facebook to work hard to increase efficiency across the platform to meet demand. The number of voice and video calls has increased by 50% compared to the same day last year.

Traffic has skyrocketed in other apps such as Messenger and Instagram New Year’s. The number of group video calls on Messenger has doubled the average day of the year. Over 55 million live broadcasts have been produced on Instagram and Facebook.

This all helped show that many of us are finding other ways to connect because of the fact that they are physically separated. Facebook seems to benefit greatly from this when it comes to such outstanding numbers across the platform.

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