Las Vegas, January 14, 2021 / PRNewswire /-January 11, 2021, the 54th International Consumer Electronics Show (CES) was held in Las Vegas. As one of the most influential technical events in the world, CES 2021 went online for the first time with the COVID-19 pandemic. Meanwhile, IDG’s 2020-2021 Global Top Brand List was announced online and attracted worldwide attention.
This list has been edited and evaluated for a year by trusted third-party organizations, sophisticated expert panels, and well-known mainstream media around the world. Awarded “2020-2021 Global TV Brand Top 10”, “2020-2021 Global TV Brand Top 10”, “2020-2021 Global Smartphone Brand Top 15”, “2020-2021 Global Smart Connected Device Brand Top 15” “2020-2021 Global CE Brand Top 50”, “2020-2021 International Innovation Enterprise Brand Award”, etc. were announced.
Excellent performance: Chinese CE brand wins multiple titles
Among the many winners, the Chinese CE brand stood out. For example, Haier, Hisense, TCL, BOE, Huawei, Chang Hong, Lenovo, Skyworth, Aesthetics, and Gree were among the top 10 CE brands from 2020 to 2021. TCL, Hisense, Skyworth and Changhong were among the top 10 global TV brands in 2020-2021. Huawei, VIVO, OPPO, Lenovo and TCL were among the top 15 global smartphone brands in 2020-2021. Huawei, Lenovo, VIVO, OPPO and TCL are among the top 15 global smart connected device brands in 2020-2021. Haier, Huawei, Changhong, Hisense, Skyworth, Midea, Gree, Lenovo and TCL are among the top 50 of the 2020-2021 Global CE brands. COSMO Plat and DJI are the 2020-2021 International Innovation Company Brand Awards.
For other individual awards, BOE Micro LED (COG), Changhong Laser TV V8SPro and Changhong CHiQ Q8K are the “Innovative Display Application Product Award of the Year”, “Laser Display Technology Innovation Gold Award” and “Gold Award for 5G”. + 8K “was awarded. Innovative intelligent connectivity technology, respectively. ” The highlight is that the 2020-2021 International Innovation Enterprises Brand Award has been awarded to Chinese brands for the second consecutive year. It is no exaggeration to say that innovation is a major driver of brand growth.
Standard Setters: Lists Offer Valuable Opportunities for Chinese Brands
As a barometer of future trends for the Global CE brand, the Global Top Brand List continues to be authoritative, professional and trusted. The selection process is governed by a set of strict criteria. Brand reputation, international influence, and global competitiveness are “hard” indicators, while core technology, patent R & D, product design, innovation capabilities, and future blueprints are “soft” indicators. This list is arguably one of the key parameters that will drive the brand’s contestants and even the future growth of the CE industry as a whole. Therefore, Chinese domestic brands can take full advantage of globalization opportunities and work with advanced technologies and products that global rivals must offer.
Innovative and smart manufacturing: China’s CE brand leads disruptive change
The COVID-19 pandemic has hit the global CE industry hard. Manufacturers have been unable to meet the daily needs of consumers for their work and life by “mechanically superimposing” the capabilities of traditional technologies and products. Global brands are also embracing the wave of smart technology applications. It is their technical consensus and direction of change. Undoubtedly, faster and more widespread application of smart technology will put brands in a better position to take more initiative and make disruptive changes. Despite years of experience and strengths in the world’s rivals, Chinese brands are rolling out many new and technologically advanced products to break the monopoly of foreign brands.
Laser TVs have become the most popular large screen TVs in recent years. Changhong, a well-known Chinese brand, has introduced its flagship product, Laser TV V8S Pro, to the market. This product has many technical strengths. In terms of color, Changhong has a unique quasi-color technology with an AI primary color engine and 68.7 billion primary color image quality to make the actual colors more natural. In terms of resolution, Changhong applies groundbreaking ultra-short autofocus technology to equip its products with professional high-speed cameras to quickly capture photos and provide clearer images. Regarding AI, Changhong applies AIoT, which is a combination of AI and IoT, to provide functions such as long-distance voice recognition, AI and connection, karaoke, voice control boot, and VR tourism. In this way, Changhong has provided smart-based solutions in every sense.
With regard to next-generation display technology, world-leading brands are also exploring technological applications for micro LEDs. BOE, the world’s largest display screen maker, has announced its own product, the BOE Micro LED (COG). With good gamma technology, AM creates segments based on small current regulation and PWM. Therefore, the entire gamma curve is a perfect match. And in terms of innovative technology, side wiring is possible based on COG, and the screen is seamless. In addition, AG has enabled momentary highlights that are essential for eye health.
Continuous innovation: China’s CE brand pioneer industry upgrade
In today’s rapidly evolving science and technology society, continuous innovation capabilities are the epitome of a brand’s global competitiveness. Understanding how to deploy new technologies can help companies drive brand development and overtake competitors. In recent years, 5G has been in the limelight, and countries around the world are entering 5G racing. It is gaining tremendous momentum in China, benefiting a wide range of industries and leading the first round of 5G-powered innovation for Chinese brands.
5G is also widely used in industrial scenes such as smart factories, smart manufacturing, and industrial big data. COSMOPlat has naturally emerged as the world’s leading industrial Internet platform in such a feasible environment. Through innovations in modes, technologies, and institutions, COSMOPlat offers large-scale, all-process and tailor-made solutions for businesses, smart manufacturing solutions for Internet work, and AI solutions. It also provides core software and hardware, integrates IoT systems, and provides big data and product-level IoT services. In this way, we have built a win-win ecosystem that facilitates corporate upgrades and transformation, and facilitates shared innovation. Going forward, COSMOPlat will continue to update its modes, technologies and ecosystems to lead the development of the industrial Internet in China and beyond. In addition, the fact that Changhong CHiQQ 8K won the gold medal for its innovative 5G + 8K intelligent connectivity technology is a good indication that the rapid deployment of 5G in China has entered the 8K era. Through continuous innovation, Chinese domestic brands will integrate 5G with ultra-high definition displays, inject new vitality into the TV ecosystem and take the industry as a whole to new heights.
Throughout the industry, all-round innovation has become a common trend in global CE brand development, increasingly pursuing the concept of innovation throughout the product life cycle, including technical R & D and product planning. In addition, the Internet of Things (IoT), big data, cloud computing, 5G, artificial intelligence, virtual reality (VR), and other modern information technologies are widely applied. Therefore, the Chinese brand will certainly accelerate technology and product updates, foster new forms of business and further drive upgrades and transformation of the global CE industry.
Source IDG Asia
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