LOral unveiled a new LOral WaterSaver sustainable hair care system at CES2021 for both the salon and home hair care markets.
Details Created in partnership with environmental innovation company Gjosa, this system offers a new way to wash your hair while reducing water waste by up to 80%. Home shower equipment will be released at a later date.
According to a press release, the system combines powerful water optimization technology with L’Oral Professionnel and Krastase’s specially designed hair care products that flow directly into the stream.
Using Gjosas core water optimization technology, which applies the principle of separation used in rocket engines to water flow, water droplets collide according to a defined direction and uniform distribution.
This reduces size, speeds up, makes shampoos, conditioners and other treatments easier to rinse, and allows all water droplets to be used in the hair washing and rinsing process.
The system also includes cloud cleansing, new hair care experiences, data dashboards, impact reports, is currently available in some LOral stores in New York, and will be rolled out globally from 2021 to 2022. is.
why? Checking both sustainability and innovation boxes, LOral is all about the target audience for water saver systems, where the home hair care market is booming due to ongoing blockades as a result of the pandemic Covers.
Nicolas Hieronimus, Deputy CEO of L’Oral Group, said: We believe that it is our responsibility at L’Oral to play our role in preserving the Earth’s natural resources. Every drop of water is precious, and our new technology attaches great importance to every drop of water. Our business. “
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