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Google’s feature aims to make it easy to find businesses owned by blacks

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(ABC4) – In the last 12 months, Google has reported a 600% surge in search interest in black-owned businesses. What’s new in Google helps us answer these search inquiries.

This data is based on Google Trends data comparing January-December 2019 and January-December 2020.

“Around the country, people are looking for” black-owned restaurants, “” black-owned bookstores, “and” black-owned cosmetology products. ” This speaks to the diversity within the black business community, “said Google. release. “We want to support the black business that people love and make it easy to spend money.”

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Business owners can now add “black-owned attributes” from the Google Merchant Help Center. This feature will be visible to shoppers.

“This update is based on the black-owned business attributes launched on Google Search and Maps last summer and is another way to buy a black business across Google’s products and platforms,” the company says.

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Google Maps will show you the ability to identify businesses owned by blacks, as in the following example in the Salt Lake City and St. George areas.

Photo courtesy of Google Maps Photo courtesy of Google Maps

February is Black History Month.

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