Shoppers will be guided by five questions and will be asked to upload a selfie before the app narrows the search to some appropriate options.
Alexia Inge, co-founder and co-CEO of Cult Beauty, commented: “Since I started Cult Beauty, I’ve been looking for a killer virtual foundation shade recommendation tool with various results, so I worked with MIME to create my own tool.
Most products on the market rely too much on the user’s knowledge of skin color and the ability to identify detailed color nuances without understanding personal preferences such as finish and coverage. ..
Chris Merkle, CEO and Founder of MIME, commented: The Covid-19 and blockade not only changed the way customers buy color cosmetics online, but also accelerated the transition to digital spending and product discovery.
By 2020, there will be more searches than ever for how to match my foundation, and customers will find that accuracy is paramount, that is, matching their skin tone. We are looking for a personalized shopping experience.
He adds: Our team, along with Cult Beauty, understands that virtual fitting only guides customers into the purchasing process.
Therefore, when we propose a product, we need to be confident that it will be the correct shade when the customer enthusiastically opens the parcel. Customers are thrilled with every purchase, as MIME has devoted years of research to solving this problem.
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What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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