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Do you need clues to change your values ​​during a pandemic?Look at Google Search, Twitter Keywords




Google search page for COVID-19. Photo provider: Screenshot, Google

According to a new survey of internet activity during a pandemic, you’re not alone if internet search and social media posts change at the end of last winter.

Researchers have shown how two types of Internet activity in the country were in the 10 weeks before and 10 weeks after President Donald Trump declared COVID-19 a national emergency on March 13, 2020. I analyzed whether it changed to.

According to research, one change was Google search.

The other is a phrase of over 500 million words and phrases posted on Twitter, blogs and internet forums, suggesting a resurgence of community-oriented values ​​and mutual support.

This study by UCLA and Harvard University is the main research article in the special issue of Human Behavior and Emerging Technologies, a journal dedicated to pandemics.

According to the survey, the use of the word help on Twitter increased by 37% and the use of the word share increased by 24% in the period after March 13.

Also, on Twitter, the sacrifice from before the pandemic to after March 13 has more than doubled.

According to Patricia Greenfield, a prominent professor of psychology at the University of California, Los Angeles and senior author of the study, “The sacrifice was a complete non-starter of pre-COVID American culture.

The authors of the study said that Internet evidence also suggests that Americans place greater emphasis on the welfare of others while dealing with the dreaded COVID-19 statistics.

Noah Evers, Harvard University’s Psychology Major and lead author of the study, stated the idea that even if it means that people endanger their lives, they value other welfare that applies. It was.

One example quoted by Evers was those who actively participated in large-scale Black Lives Matter demonstrations during a pandemic.

The study also found that the use of words that describe the basic needs of food, clothing, and shelters has increased significantly across Google Search, Twitter, and other online platforms.

Researchers reported that Google’s search increased by 344% for vegetable growing and 207% for sewing machines. On Twitter, a survey found that references to the Home Depot surged 266%.

While drawing conclusions about shifting psychology from such evidence may not be straightforward, Greenfield said language provides a window to people’s concerns, values ​​and behaviors. ..

Perhaps not surprisingly, the report also found increased public concern about mortality.

Reportedly, since March 13, when deaths began to increase dramatically, survivor search activity increased by 47%, graveyard searches increased by 41%, burials increased by 23%, and deaths increased by 21%. Did.

Ten weeks after the US emergency declaration, Twitter mentions the phrase fear of death increased by 115% compared to ten weeks ago.

Death has changed from taboo to realistic and inevitable, according to Evers.

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