When the heat disappeared this week, the Texans scrambled for a way to stay warm. Searches for ways to stay warm in Texas peaked early Monday morning, at least twice as many as recorded in all other states. No electricity, no power supply, accompanying phrases contained inside.
Data Note: This is from Google Trends Tools, which reports relative search volumes rather than absolute numbers. For example, the darkest spot on these state-level maps is the state where a search for a particular term represents the largest share of the total Google queries for a particular time period.
However, many of these searches can also be absolutely popular. It is possible to compare queries such as how to keep warm with common topics that are of widespread interest. For example, last Saturday, the number of Google searches in Texas has more ways to keep it warmer than Major League Baseball and Kim Kardashian. Keeping warm usually occupies one-fifth to one-tenth of the total search volume of other topics.
Searches for ruptured and frozen water pipes are skyrocketing in Texas, Oklahoma, Kansas, and Arkansas. Other terms of increasing interest include thawing freezing pipes, insuring freezing pipes, and insulating exposed water pipes.
Searches for carbon monoxide symptoms surged about 100-fold in the states from Sunday to Wednesday, most likely due to widespread media coverage of the issue.
Search data also reveals the depth of Texans concerns about children and pets. In the cities of Texas, the term “baby and warm” surged early Monday morning. This includes specific searches on how to keep your baby warm during a power outage and how to keep your baby warm at night.
Searches for specific pet care have also increased rapidly, such as how to keep dogs warm, how to keep cats warm in the event of a power outage, and how cats can cope with the cold. Animal rescue agencies took dozens of dogs left outdoors, and at least one dog owner in Houston kept eight severely malnourished dogs outdoors during a cold streak. I was arrested on allegations.
The search also showed moments of hope and validity. For example, in places where the power remains on, many have tried to get the most out of extreme weather. Texas and Arkansas have led the nation in how to search for and create snowmen for the past seven days.
Searches for other winter topics, such as sleds and snow forts, have also surged in the region.
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