Smartphone brand Poco has unveiled its refreshed visual identity with a new logo and brand mascot. The new logo is designed to redefine the philosophy behind the Made of Mad brand. The new brand logo represents a change in brand philosophy. Mascots are integrated into brand campaigns across a variety of media.
The revised logo and brand are aimed at young users looking to trade more money on their smartphones. Poco was introduced as a subsidiary of Xiaomi. However, the brand has left Xiaomi, which was confirmed last November. Poco first launched a smartphone in India under Xiaomi. According to market statistics released by Counterpoint, Poco is the third largest online smartphone player in the Indian market.
Anuj Sharma, Country Director of POCO India, commented on the announcement of the new logo and to commemorate the success of Poco’s independent year, the overall purpose of the brand renewal was as different as the smartphones on the market. To celebrate a unique community. Pocos Made of Mad is a creative expression of what fans and consumers can expect from a brand, demonstrating a very compelling promise of functionality. It is also an expression of our consumers who are crazy, eccentric and irreverent in their craving for perfection. Through this initiative, we want to build a belief system that enhances the overall POCO experience that users find relevant. “
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What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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