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Facebook and Google could lose bargaining power under upcoming U.S. bills to support the press




Ken Buck, a top Republican member of the House Judiciary’s Antitrust Committee, said Congressional bipartisan legislators would bill in the coming weeks to help smaller media outlets negotiate with the Big Tech platform. He said he was planning to submit.

The US bill will be introduced during Australia’s battle with Facebook. Social media giants are part of a controversy over Google and Google’s bill requiring links to pay the press to drive traffic to the platform, on news feeds and other pages (charity, health and emergency services). Included page) was blocked. We will agree on the price through arbitration.

Mr. Buck, who was nominated as a ranking member this month, submitted a series of antitrust bills to Reuters on Thursday, and the first bill in the coming weeks will allow small media outlets to Google Facebook and Alphabet. He said he would be able to negotiate jointly with.

Social media companies are using news to attract customers and are accused by news publishers of not sharing sufficient advertising revenue with them. The law has the potential to increase sales in the struggling news business.

Facebook has fought publishers, but Google has traded with publishers in France, Australia and other countries.

Google announced this week that it has agreed to a global deal with News Corp., which involves “heavy payments” to news agencies, one of the broadest deals of its kind.

Small publishers using Google’s advertising technology have been frustrated for years with their larger competitors, who are winning more lucrative revenue-sharing transactions from search giants.

According to Pew Research data, the news industry is undeniably struggling, with US newspaper employment halving from 2008 amid falling advertising revenue and changing media habits.

Mr. Buck said the expected bill is similar to the 2019 bill co-sponsored by Congressman David Siciline of the panel chair.

Facebook, Google, and Cicilline offices did not respond to comment requests after working hours.

The bill stipulates that only small publishers can use group negotiations.

“What publishers have experienced is that the platforms access one by one, have NDAs signed, and try to optimize by publisher so that publishers can’t compare notes,” said News Media Alliance President and CEO. Said David Chavern, Chief Executive Officer. An industry group promoting the bill.

“Major national publishers probably have the ability to win their own deals. Looking at smaller publishers, the only way to get fair value is for them to act together.”

In October, a majority of antitrust subcommittees reported detailed abuse by major tech companies such as Google and Facebook. In his own report, Buck and three Republicans were interested in some changes to antitrust legislation aimed at strengthening enforcers.

Mr. Buck said he would like to continue to focus on the tech giant. “The biggest threat to the free market economy is big tech, which (potential law) should focus fairly closely on it,” he said.

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