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Strong brands create emotional connections with consumers, and tech brands are no exception.

In fact, Google, Amazon, Netflix, and even eBay are ranked as some of the most searched consumer brands in the world. It’s hard to imagine these household-less lives, but how do Internet searches around the world change and change brand preferences?

This Business Financing graphic brings together 12 months of data from Google Keyword Planner and other sources to reveal the most searched consumer brands in the world.

Note: Due to data constraints, not enough information is available in many countries on the map.

Technically we trust

The most searched consumer brand in the world is Google, which seems to be very useful.

It ranks top in 100 countries, which is almost half of all countries on the planet. With over 90 billion visits each month, Google has an unparalleled advantage in brand loyalty and website traffic.

Top 3 Most Searched Consumer Brands Google: 100 Countries Netflix: 45 Countries Amazon: 30 Countries

Netflix is ​​second and ranked highest in 45 countries, including Turkey, Brazil and South Korea. Third, Amazon is the most popular in 30 countries. The only non-technical company in the top five is IKEA, which ranks fifth after eBay.

Gaming the system

When it comes to consumer-branded sub-sectors, Game Space tells an interesting story.

In short, Fortnite and Grand Theft Auto’s Epic Games creator dominate the world charts by a considerable margin. Founded in Potomac, Maryland, the company ranks top in 141 countries around the world.

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In addition, Nintendo is at the top of the list of 24 countries, including Japan, Haiti and Canada, followed by Paris-based Gameloft.

Fast fashion: Top shoe dog

Since its founding in 1964, Nike has become a remarkable brand builder. In fact, Nike is the most searched fashion brand in 49 countries.

Interestingly, founder Phil Knight began to fully understand the brand power after the company’s revenue reached $ 1 billion. After a series of failures and failures in the mid-1980s, Nike switched its focus from marketing and manufacturing to focusing on consumers instead.

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Like Nike, Swedish retailer H & M has a long history dating back to 1947. Prior to the pandemic, fast fashion retailers operated 5,000 stores worldwide. However, since the pandemic tailwind, H & M plans to close 250 physical stores in 2021 and focus more on online sales.

Big Mac stays here

If you take a closer look at the most searched fast food chains, McDonald’s ranks highest at the world level, but not far.

KFC is in second place, ahead of the list of 65 countries including Russia, Peru and Thailand. Meanwhile, Pizza Hut, owned by the same parent company as KFC, received the most searches in the United States.

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Antarctica, on the other hand, mysteriously ranks Baskin-Robbins at the top, which may be affected by the low number of searches in the region.

Consumer brand outliers

If it tends to recur across top consumer brands, it’s not surprising that it’s dominated by big companies that are concentrated in the United States.

However, there are some notable outliers. In China, the search engine Baidu is ranked as the top consumer brand on the Internet. Meanwhile, the Vatican’s most searched gaming company is Canada-based BioWare, which has developed the Mass Effect series (no puns intended).

Meanwhile, on St. Helenate Island, where Napoleon was banished and later died, Burger King is the most searched fast food brand. It happens that there are no Burger King or other fast food chains on the remote islands. The top fashion brands in Kenya are Louis Vuitton and Turkmenistan is Gucci.

Despite these differences, many consumer preferences appear to be significantly similar at the global level, at least according to search volume. The impact on global consumers will be noticed next year and even ten years from now, as many of these multinational brands continue to gain even greater market share.

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