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Government-backed systems like Waze mean Google has to focus on innovation

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Google Maps and Google-owned Waze are currently two of the most popular navigation apps in the world, but it’s no secret that other companies are investing heavily in similar software.

For example, Apple is trying to turn Apple Maps into a complete alternative to Google Maps, while at the same time preparing a Waze-inspired incident reporting feature. So in the long run, Apple is trying to compete with both Google Maps and Waze, but for now the app remains limited to the iOS ecosystem.

However, on the other hand, other products are also building alternative products. TomTom has already launched a danger warning with push notification support, and the Government of India is working with domestic partners to build a rival for Google Maps.

And now it’s South Korea’s turn to take on Google.

According to a recent report, local governments are planning to launch a nationwide traffic management system that works like Waze, but with more advanced features. More specifically, Koreans want to develop a mobile solution that sends notifications to drivers related to accidents and difficult traffic conditions in a particular area.

This new solution, called Intelligent Transport Systems, is scheduled to go live in 2025 and the government wants to notify drivers in real time of road changes. According to the Ministry of Economy and Finance, notifications are sent not only to smartphones, but also to other electrical equipment in the vehicle, which could bundle the system at the vehicle level and display warnings correctly. For the cabin head unit.

But this doesn’t necessarily mean that Google is just sitting there and doing nothing. The company is keen on Android Automotive, a new automotive platform that can use Android to power a new generation of vehicles, all preloaded with services, including Google Maps. Polestar is already using Android Automotive, and a range of other car makers, including General Motors, have announced their intention to install the system on future models.

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