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Chinese game developer MiHoYo has doubled sales despite the pandemic thanks to “Genshin Impact”




Genshin Impact Strategy (Youtube / Havian)

The coronavirus pandemic has left millions of people around the world at home for months. As a result, many companies thrive as demand for their products soars.

Shanghai-based game developer MiHoYo, creator and publisher of the popular video game Genshin Impact, recorded sales of $ 5 billion and $ 774 million in 2020 alone.

Genshin Impact Sales

MiHoYo’s revenue doubled in 2020 and is now recorded as one of the biggest video game hits during the coronavirus pandemic. This is due to the huge popularity of the video game “Genshin Impact,” which debuted in September 2020.

In an online speech, MiHoYo Cai Haoyu’s co-founder and president said he had increased his workforce by 70% to 2,400 in 2020. A representative of the company declined to comment on GameLook’s first reported sales.

Also read: “Genshin Impact” Dáinsleif All Questions and Best Answers. Can he change the elements?

According to Sensor Tower, “Genshin Impact” generated about $ 400 million in global player spending on mobile in just two months after its release.

Also available on PCs and consoles, this game is one of MiHoYo’s few games that is gaining popularity in the global market, and the gaming industry is booming as people have increased demand for entertainment when they have to stay home. Is benefiting from. Month by COVID-19.

Launched in 2011 by Kai and two other classmates at Shanghai Jiao Tong University, MiHoYo has gained enthusiastic fans among anime and manga fans with past mobile hits such as Honkai Impact 3rd. I am.

According to local media at the time, the company’s revenue in 2018 was close to 2 billion yuan. Tencent Holdings Ltd. And NetEase Inc. Executives from well-known gaming companies such as MiHoYo praise MiHoYo as a promising and promising competitor.

What is Genshin Impact?

“Genshin Impact” is a role-playing action game featuring an open world environment and an action-based system, using elemental magic and switchable characters. You can also use the monetization of gacha games to get new characters, new weapons and other materials.

The video game is set in a fantasy world called Teyvat with magic and dragons. Players can unlock characters and weapons through loot boxes that require real money to be paid.

“Genshin Impact” is online only, and the multiplayer mode that can be played together by up to 4 people is limited. The game was released for PlayStation 4, Microsoft Windows, iOS and Android in September 2020. Video games will also be released on Nintendo Switch and PlayStation 5.

Despite its popularity, according to Wired, the game has been criticized for having the same elements from the “The Legend of Zelda” story for the Nintendo Switch console.

The game “Zelda” is one of the most popular video games to date and has been nominated for two categories at the Game Awards last year. Fortunately, “Genshin Impact” was able to withstand itself and gain enthusiastic fans.

Related article: “Genshin Impact” 1.4 Update: Release Date, Expected Characters, Rosalia Banner, etc.

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