Tech
Google Hangout Notes for Webmasters: March 3, 2020
Notes from the Google Webmaster Hangout on March 3, 2020.
Sudden changes in traffic suggest that algorithmic impact is not a technical problem
If you see a sudden drop in traffic in just one day, this is most likely due to an algorithmic update rather than a technical issue, which would require exploration over a longer period of time.
Detailed PageRank optimization can be a wasted effort
Provided Google can discover all of your pages via internal links, the detailed optimization of PageRank optimization is probably a waste of effort.
Google has changed its policy on handling sparse links, but there are no details yet on the actual changes
Google has changed its policy on exploring nofollow links, but it is up to each Google team to decide how they will use the new policy.
Structured data must be equivalent for robots and users
Structured data on a page must be available to robots and users, and should not be conditioned only by robots.
Website Merger / Division May Change Ranking
Merging multiple websites into one domain or splitting a website into multiple domains is much slower to process, with less predictable results than simply moving a website to a new domain, and can result in different rankings than before.
Link paginated pages with regular links
Google doesn't use next / previous rel links, so you need to associate paginated pages with regular links. It is better to have a clear hierarchy where each page links to the next page, instead of linking to many other paginated pages. If you see deeper paginated pages instead of the previous pages, this may be due to internal linking.
Consolidate thin pages to create better quality pages
If you have pages that have light content, consider merging them into a few pages to create better quality pages with more content.
Google will not render Noindex pages
If a page has a noindex tag, Google will not render the page with JavaScript to discover any content based on javascript or metadata.
Google uses laboratory tests and field data (including AMP pages) to measure page speed
Google uses both laboratory tests as well as field data (what a user sees), which would include AMP page speed.
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Ruth Everett
Ruth Everett is Technical SEO and Content Manager at DeepCrawl. You will most often find her writing about everything related to SEO and watching dog videos.
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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