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Nintendo Deepens Augmented Reality Partnership with Pokemon Go Developers

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Nintendo (OTC: NTDOY) announced on Tuesday that it will expand its partnership with Niantic Labs. Niantic is the developer of the highly successful Pokemon Go and also develops other successful augmented reality (AR) apps such as Harry Potter: Wizards Unite.

Both companies are working on AR-based installments for Nintendo’s Pikmin series, which will be available on mobile platforms later this year. Similar to Pokemon Go, the new Pikmin game encourages players to get out of the real environment and explore to interact with AR characters.

Nintendo Pikmin. Image Source: Nintendo.

The Pokemon franchise is a much larger seller than Pikmin, and future Pikmin games will probably not recreate the success of Pokemon Go. However, expanding the partnership with Niantic is good news for Nintendo shareholders. Japanese game giants have an impressive collection of classic franchises, and teaming up with innovative developers like Niantic takes advantage of their traits to drive influential technological trends. This is a way to utilize it.

Pokemon GO was launched in 2016 and became an incredible hit. By the end of 2020, the game had generated over $ 4 billion in revenue, according to the tracking of the website Sensor Tower. The title shows an impressive longevity, and in fact has been able to grow annual revenues every year since 2017.

Pokemon Go is one of the most successful AR applications to date, and Niantic stands out as one of the most notable and interesting developers in the field. Combining developer AR expertise with popular Nintendo properties looks like a winning formula, allowing partners to continue to win in space even if the next Pikmin game doesn’t become the next big one. There is sex.

This article represents the opinion of a writer who may disagree with the official recommended position of the Motley Fool Premium Advisory Service. It was miscellaneous! Asking investment treatises (even our own) helps us all think critically about investment and make decisions that help us become smarter, happier, and richer. Useful.

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