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Thanks to superstition, iPhone 13 may not be Apple’s next flagship




Andrew Hoyle / CNET

The game of guessing the name of the next iPhone family will continue until Apple holds a marquee event in the fall. CNET calls the next-generation iPhone family the iPhone 13 for continuity, but a recent wave of reports suggests that the iPhone 13 may not be available.

Among the possible names, the iPhone 12S is rumored to be the leading candidate for this year’s series. According to a January Bloomberg article quoting an Apple engineer, the upcoming lineup is planned for minor upgrades only and could be the “S” version of the iPhone 12. Frequently leaking Jon Prosser also pointed out the iPhone 12S. Apple has used this naming scheme in the past on the 2015 iPhone 6S, which replaced the 2014 iPhone 6, and the 2018 iPhone XS, following the 2017 iPhone X.

But if other reports are accurate, the iPhone 13 won’t be on the shelves next year. Apple is expected to make a leap to the iPhone 14 in 2022, completely removing the “iPhone 13” from its nomenclature. This is the reason.

The name Patrick Holland / CNET iPhone 13 may be bad for your optics

It is a well-known fact that the association with No. 13 bad luck has a real-world reaction. Ask a real estate developer who is omitting the 13th floor from a skyscraper, a group of couples avoiding marriage on the 13th floor, or a psychologist who treats a patient with fear number 13.

Apple knows that this unfavorable perception can scare customers and prevent them from buying the iPhone 13. So far, Apple hasn’t hesitated to brand its product at number 13 with the release of the A13 Bionic chipset and iOS 13 software update. instance. However, this is a riskier branding exercise because you’re talking about consumer products rather than components or software. In addition, the iPhone is Apple’s marquee product, generating nearly 50% of Apple’s multi-billion dollar revenue. It is also one of the most popular consumer products to date.

Read more: Apple’s iPhone 12 brings the greatest revenue and profits in the company’s history

The iPhone X (center) released in 2017 is lined up with the iPhone 8 (left) and iPhone 8 Plus (right).

Sarah Tew / CNET iPhone 12S paves the way for major upgrades

By naming the iPhone 12S and skipping the iPhone 13, Apple can also set the stage for a radically designed overhaul when the iPhone 14 or 15 comes out, as it did for the iPhone X. .. You may remember that Apple skipped iPhone 9. Instead, we followed up the 2016 iPhone 7 on the iPhone 8, 8 Plus, and iPhone X. Also, keep in mind that iPhone X has redefined design criteria and paved the way for the modern iPhone.

For some accounts, the iPhone 14 or 15 (or what Apple decided to call it) could be the company’s long-awaited entry into the world of foldable smartphones. To be clear, I’m not sure if the foldable iPhone will see the light of day, but I hope it will be next year at the earliest. Apple already has a working prototype of a foldable iPhone display, but it hasn’t been confirmed to be available, according to a Bloomberg report released in January. Other retailers, such as Taiwan’s Economic Daily, have identified 2022 as the year in which the foldable iPhone will bear fruit. Well-known Apple analyst Ming-Chi Kuo pointed out 2023.

Until Apple’s fall event, there is no guarantee of what the iPhone will be named this year. But if you want to know more about what we expect from the Phone 13, the iPhone 12S family, read the summary of the juicy iPhone rumors.

Stay up to date with the latest news, reviews and advice on your iPhone, iPad, Mac, services and software.

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