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Google Follows Weird ASMR Video With Karate Themed Pixel Ads

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Google followed up on its wacky ASMR pixel ad with a new karate-focused one.

Like ASMR video, this new Pixel ad shows how easy it is to switch to a Pixel smartphone. However, this ad seems to be an easier way to switch than learning how to move karate.

The ad begins with a narration that talks about the ease of switching and shows the viewer how to insert the SIM card into the Pixel. Then, when the data is moved from the old smartphone to the Pixel, the ad will be cut into “Beginner Karate-Lesson 1”. The long chunk in the middle of the ad is from this lesson and teaches you how to perform blocks.

The ad is then cut back to the Pixel and “a few more steps” are taken to complete the process. This includes adding PINs and fingerprints, the narration shows that everything moves easily, and emphasizes that the Pixel brings wallpaper.

Overall, this is a good ad, but I think it lacks the same weirdness that made ASMR video interesting. Google’s focus on switching is an interesting choice and makes some sense. Most people hate switching phones — I used to sell and work on Best Buy phones, but when talking to me about upgrades, that was almost always my number one concern. By emphasizing how easy it is to switch to the Pixel, you can show those who are thinking about upgrading that it won’t make the process as difficult as you believe.

On the contrary, there are two ads from Google that emphasize how easy it is to switch to the Pixel, and no one explains why everyone should.

Source: Via Google: 9to5Google

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