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US lawmakers ask Google, Twitter, and more about user data auctions.




A group of U.S. senators sent letters to major tech companies such as Google and Twitter to digital ad exchanges and foreign entities where user data could be used for blackmail and other unethical practices. I asked if it was sold.

To provide the personalized advertising services that users receive, businesses collect personal information such as search history, IP address, age, gender, and other sensitive information.

US Senators questioned the sale of this data during the auction process, which was also offered to AT & T, Index Exchange, Magnete, OpenX, PubMatic, and Verizon.

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Senator Ron Wyden, a representative of Oregon’s Democratic Party, said, “The United States is aware that some auction participants have soaked up and stored’bidstream’data and put together a thorough document about them. There are few people. “

“This information will provide information for hacking, blackmail, and influential campaigns and will be a gold mine for foreign intelligence agencies that can be misused to supercharge,” Weiden added. ..

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Senators believe that they can collect information such as user location, web activity, age, gender, and device for the purpose of personalizing advertising.

“These documents are openly sold to anyone with a credit card, including hedge funds, political movements, and even the government,” the Senator wrote.

Senators gave these major tech companies time to answer these questions until May 4. However, AT & T denied the accusation.

“We receive letters and respond to requests, but we carry out a thorough process to protect the data referenced in the letters,” the company said.

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