The privacy group noyb, founded by advocate Max Schrems, has filed a new complaint about Google’s use of Android Advertising ID (AAID) to track users.
Last November, a European group filed a complaint with data protection authorities in Germany and Spain regarding Apple’s IDFA (Identifier for Advertisers) on the iPhone. This is equivalent to a tracking cookie placed by a website without your consent and is the opposite of the EU. e-Privacy Law.
The group is currently taking similar steps against Google by filing a complaint with the French data protection authorities.With a complaint [PDF], Noyb claimed that the Android Advertising ID (AAID) is “not a browser cookie tracking ID, but just a mobile phone tracking ID.” Therefore, both AAID storage and access are illegal. This is “because we need to allow it, by the user with prior consent”
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The complaint was filed by an individual whose name was edited, called the “complainant.” According to the document, “the petitioner has never been asked for such consent, either during the initial setup of the system or at a later stage.”
This document also mentions the widespread use of AAID for features such as identifying specific devices or applications, personalizing ads, and matching customers across IDFA and AAID.
The document requires French authorities to investigate the issue, order Google to comply with privacy laws, and impose fines. According to noyb, CNIL (Commission Nationale de l’Informatique et des Liberts) can take action “without the need for cooperation with other EU data protection authorities.”
This is the second complaint against Google filed by a pressure group. Previous complaints filed in Austria cannot delete AAIDs, they only reset them, and resetting AAIDs does not delete previously collected data and prevents further data collection. Includes observations that there is no.
The work of Schrems has had a strong influence in the past. His actions alleging that Facebook data has been transferred to the United States have resulted in the invalidation of the EU-US Privacy Shield Agreement.
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