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What creators need to know about updating Google product reviews




Thursday, April 8, 2021

Throughout the process of testing, experimenting and reviewing, Google Search is constantly striving to display the most useful and useful information possible. This shows that people appreciate product reviews that share detailed research, not just thin content that summarizes a set of products. As a result, we shared an improvement in our ranking system called Product Review Updates, which was designed to reward such content better.

This update was released today and currently contains only English reviews. We believe this will be even more useful for those who create rich content in the product review area.

This is separate from regular core updates, but the advice we provide to create high quality content for them is also relevant here. The overall focus is on providing users with content that provides insightful analysis and unique research, written by experts or enthusiasts familiar with the topic.

For those who create content, there are some additional useful questions to consider from a product review perspective. Do your review:

Do you express your product expertise as needed? Do you want to show what your product is physically or how it is used with unique content that goes beyond what the manufacturer offers? Do you provide a quantitative measure of how a product is measured in different categories of performance? Explain why your product sets you apart from the competition. Would you like to cover an equivalent product to consider or describe the product that best suits your particular application or situation? Would you like to discuss the advantages and disadvantages of a particular product based on a survey of that product? Describe how your product has evolved from previous models or releases to provide improvements, address issues, and help users make purchase decisions. Identify the key decision makers in a product category and the performance of your product in those areas? For example, automobile reviews may determine that fuel economy, safety, and handling are important decision-making factors and evaluate performance in these areas. Describe important choices in how your product is designed and its impact on users beyond what the manufacturer says.

We hope you find the guidance provided here helpful. Also, for more general advice on how to present shopping-related information, check out the Better Product Information Posts for shoppers. In addition, we have advice on how to use the resources provided by Google Search Central, such as tools, help pages, and forums, to create great content.

Posted by: Perry Liu, Software Engineer, Danny Sullivan, Search Public Liaison

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

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