AT & T is entering the next chapter of innovation through a new studio that accelerates the path to the market for 5G products and initiatives.
The 5G Innovation Studio in Plano combines the power of telecommunications giant businesses, consumers and networking organizations. Doors officially opened this week: And internally, we’re revealing ways to integrate broadband, 5G, and new technologies to improve the customer and business experience.
Overall, Dallas-based AT & T wants the studio to drive the adoption of 5G. Some of the network benefits the company points out are, for example, reduced latency, increased bandwidth, and overall reliability. And because it’s customizable, AT & T fine-tunes your network to meet your specific needs, making it “not only impossible, but also likely.”
AT & T is already providing fast, reliable and secure 5G to consumers, businesses and first responders through billions of dollars in investment. According to the company, this was the first time it brought mobile 5G services back to the United States in 2018.
But there is still a way.
“5G is here and is only part of its potential,” AT & T said in a news release. “I was excited about the possibilities, but it’s important to remember them, not just the speed at which they can make a difference.”
This space presents innovative technology applications in a cost-effective manner, with the goal of validating in key areas such as sports, retail, education, travel, the public sector, and small businesses.
To that end, AT & T plans to work with customers and industry executives to devise, test and validate 5G-centric implementations. Ericsson and Nokia will join it as studio sponsors.
“5G makes great strides in the advancement of network technology, but we, like the world, do not stop,” says AT & T. “Technologies such as Wi-Fi 6 and CBRS cellular solutions are being developed exponentially and we continue to incorporate these and other technologies into our research.”
AT & T recommends that if you are interested in seeing science fiction come true, you should continue to pay attention. Among the first projects under development at 5G Innovation Studio are drones and holographic communications.
The use of drones for delivery has been on AT & T’s radar for some time, the company told Dallas Innovates in an email. The studio serves as a starting point for testing how your network can support new use cases.
Recently, AT & T has partnered with Microsoft and EVA to build a drone logistics solution to explore ways to use 5G and edge computing for near real-time drone control. EVA, which plans to bring an “airport for drones” to market to enable delivery, wanted to test autonomous drone control beyond the user’s line of sight.
Using AT & T 5G and Microsoft’s cloud scalability, this project proved to be a proof of concept for future drone delivery in metropolitan areas.
AT & T uses holograms and is based on NBA holographic interviews from the 2020 Playoffs. AT & T wants to explore new ways to enable an immersive holographic experience with 5G-powered HoloVision.
Previously, AT & T and Ericsson provided this type of communication “without the massive hardware normally required by this type of technology.” Using AI, edge computing, and standard 5G smartphones, the two technology giants were able to demonstrate their potential for widespread adoption in the future.
According to AT & T, it may sound futuristic now, but “imagine a future where distant grandparents can see their grandchildren take the first step in 3D.”
“These use cases are just the beginning,” the company wrote in an email. Projects change frequently, but progress updates can be expected throughout the year.
Photo Gallery: Take a look inside AT & T’s new 5G Innovation Studio
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