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P & G collaborated with China Trade Group on Tech to circumvent Apple’s privacy rules

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Procter & Gamble Co. helped develop a method tested in China to collect iPhone data for targeted ads. This is Apple Inc. This is a step aimed at providing businesses with a way to circumvent the new privacy tools of.

The move is part of a broader effort by consumer goods giants to prepare for an era where new rules and consumer preferences limit the amount of data available to marketers. People said that P & G, the world’s largest advertiser with brands such as Gillette Razor and Charmin Toilet Paper, is the largest Western company involved in the effort.

The company has worked with dozens of Chinese trade associations and technology companies to develop new technologies that use a technology called device fingerprints, in collaboration with the state-sponsored China Advertising Association. .. This advertising method, called CAID, is tested through the app and collects iPhone user data. Algorithms can be used to track users for the purpose of targeting ads in the way Apple is trying to prevent them.

Apple plans to update its software in the coming weeks, and app users will have to choose whether to track their activity across third-party apps and websites. Apple has promoted the new software as an important step in putting privacy management in the hands of users. Device fingerprints violate Apple’s rules, and tech companies say they ban apps that violate the policy.

According to an Apple spokesperson, the App Store Terms of Service and Guidelines apply equally to all developers around the world, including Apple. We strongly believe that users should be asked for permission before being tracked. Apps that are found to ignore the user’s selection will be rejected.

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