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Google partners with WNBA and ESPN on multi-year contract

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WNBA wants more visibility and who is better suited to find a solution than one of the world’s top tech companies?

The league, along with ESPN, has announced a three-year partnership with Nike, Deloitte and Google, which participate in AT & T as WNBA change makers. Google’s parent company, Alphabet, is the fifth most valuable company with a market capitalization of $ 1.4 trillion.

This partnership is focused on attracting more viewers to women’s sports. Only 4% of TV sports coverage and less than 1% of sponsorship are dedicated to women’s sports, according to a Google spokeswoman.

In last month’s WNBA draft, viewership fell 12% from last year to 331,000, the second highest since 2004.

It’s also worth noting that the WNBA has lost more than $ 10 million annually since its inception.

Google, which also sponsored the 2020 NWSL Challenge Cup, will serve as a league playoff partner, among other initiatives.

ESPN will broadcast 25 regular season games on ESPN for the 25th season of the WNBA. Google is now a partner in the WNBA Commissioner’s Cup tournament, a new tournament that was scheduled to debut last year. He is also an Associate Sponsor of the documentary for LA Sparks player and ESPN commentator Chinese Ogwumike on last year’s groundbreaking season.

According to Google CMO Lorraine Touhill, the WNBA has been at the forefront of gender equality, racial justice and overall sport progress. ESPN is also the leading platform for sports coverage and is at the forefront of telling stories that need to be heard.

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