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Petco Deploys Citrus Ad Online Retail Media Technology — Retail Technology Innovation Hub

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Petco Health and Wellness Company announces Citrus Ads retail media technology for sponsored products and display advertising across e-commerce, desktop and mobile platforms.

This offering provides Petcos vendors with targeted digital advertising opportunities to help pet owners find relevant products.

David Haase, Chief Operating Officer of CitrusAd, is pleased to partner with Petco, which continues to support the health and wellness of pets and their parents through e-commerce and omni-channel solutions.

Petco and its vendors look forward to a highly successful digital retail media journey to provide their customers with informed pet care and health solutions.

As part of our mission to improve the lives of pets and their parents, we partner with CitrusAd to provide Petco with a more personalized shopping experience as you embark on your pet’s health and wellness journey. You will be able to do it. ..

CitrusAds retail media technology helps vendors reach a strong ecosystem of pet parents and educate them on products and products that meet their unique pet needs.

Since December of last year, several Petco vendors have participated in pilot advertising campaigns, allowing them to participate in a variety of ad targeting opportunities.

As a result of these campaigns, brands experienced an average of 300% to 400% cost-effectiveness in advertising, excluding the expected in-store impact.

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