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EE Opens 5G Immersive Game Zone in Brighton and Liverpool — Retail Technology Innovation Hub



EE has unveiled two immersive games on the Go Pit Stop bench at the 5G location on the Brighton coast and at the Royal Albert Dock in Liverpool.

Bench is driving the launch of the EEs Xbox Game Pass Ultimate add-on.

Inspired by the seaside environment, Brighton Bench plays games on or around the ocean.

In contrast, Liverpool’s Royal Albert Dock Bench is in the shape of a racing pit stop, in the heart of a bustling industrial city, inspired by driving and racing games.

Pete Jeavons, Director of Marketing Communications at BT and EE, commented: Recent research shows that on-the-go gaming continues to grow, and as the UK’s premier gaming network, we wanted to enhance this experience in a fun and truly immersive way.

To celebrate the new Xbox Game Pass Ultimate add-on, which gives you unlimited gaming data and access to over 100 games, we aim to give you the best gaming experience on the go.

Pit stops allow gamers to re-immerse themselves in the game world. Connect to a high-performance network and fully charge with the built-in ultra-fast charger for the ultimate uninterrupted gameplay experience.

The benches will be available in Brighton Pier from June 10th to 13th and at the Royal Albert Dock in Liverpool from June 10th to 11th.

EE also offers two people a chance to win 12 months’ worth of Xbox Game Pass Ultimate. This unlocks access to over 100 Xbox games on the go and gives you a Razer Kishi controller.

To enter, customers must take a picture of themselves on the bench and upload it to Twitter or Instagram with the hashtag #GamingUnleashedBrighton or #GamingUnleashedLiverpool and the tag @EE.

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