As the battle between Google and Roku over the YouTube TV app continues, Google has promised to distribute a free 4K streaming video player to some YouTube TV subscribers.
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9to5Google reports that many YouTube TV users are receiving offers from Google for Chromecast with free TiVoStream 4K or Google TV. The giveaways are so popular that the TiVo store (users need to redeem emailed offers for TiVo Stream 4K) is clearly bogged down under load.
The TiVo Stream 4K player and Chromecast with Google TV launched last year typically cost $ 50 each.
The move takes place about six weeks after Roku, who was involved in an ugly contract dispute with Google over YouTube TV, suddenly withdrew its YouTube TV app from its channel store. YouTube TV users who already have the app installed on their Roku devices are allowed to continue streaming, at least for now.
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9to5Google points out that Google has previously distributed Chomecast using the Google TV player to YouTube TV subscribers. This includes the promotion period last winter. However, in an early May post on the YouTube blog about Roku’s standoffs, Google worked with other partners to protect its free streaming devices in case YouTube TV members face access issues with Roku. He said he was discussing.
The feud between Google and Roku broke out almost two months ago when Roku accused Google of discriminatory and anti-competitive behavior in contract negotiations with streaming device makers.
Specifically, Roku argues that Google wants to manipulate search results, while demanding devices want to use more expensive chipsets. Perhaps a chipset that supports the open source AV1 video codec, which pushes the cost of streaming players up.
Google denied the claim and added that it has ongoing, long-term conversations with Roku to ensure a consistent, high-quality YouTube experience across different devices.
In addition to offering free TiVo Stream 4K and Chromecast with Google TV players to at least some YouTube TV subscribers, Google has incorporated the YouTube TV backdoor into its main YouTube app.
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