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Shopify offers ShopPay to all Facebook and Google merchants




Dive briefs:

Shopify announced on Tuesday that ShopPay will be available to Facebook, Instagram, and Google sellers to extend its checkout technology.

According to Shopify, Facebook and Instagram sellers will be able to use this feature this summer, and Google sellers will be able to use it in late 2021.

The move will allow sellers who don’t use Shopify’s online store to take advantage of Shopify’s Shop Pay feature, a step towards “a priority checkout for all merchants,” the company said.

Dive Insight:

Shopify first announced its integration into Facebook and Instagram in February, but this feature was only available to Shopify merchants at the time. The company said in a statement that extending Shop Pay to other digital platforms would give it access to more independent brands, whether or not they are currently using Shopify.

With that announcement, the platform boasted multiple benefits for ShopPay users, including higher conversion rates, order management and tracking, and carbon-neutral payment options for shoppers.

In a statement, Brian Anthony CEO and co-founder Edward Grassman said, “Accelerating checkout like ShopPay is invaluable to our brand. E-commerce. As a store owner, I’m always looking for ways to increase conversion rates. “

Shop Pay’s Google-Facebook integration follows Shopify’s previous efforts to discover new benefits for merchants and extend the tool beyond the merchant community. For example, in late May, the platform partnered with Google to showcase Shopify merchant products and highlight them within Google. Mobile-first browsing tool. And in May 2020, Shopify announced several new and improved products, including installments, Shopify balances, and Shopify balance cards.

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