Science on Social Media | Earth and Environment Communications

Social media has fundamentally changed the way people find and receive information about disasters. Now, there’s an expectation of fast science information, as well as real-time updates on both the unfolding disaster and the science behind it. Social media traffic shows the public’s craving for better information. For example, Twitter posts by the authors of this article about earthquakes in Turkey and Syria have amassed more than 26 million impressions (with multiple single shares exceeding 500k), and TikTok videos have had more than 650k views across platforms. Requests for interviews with traditional media skyrocketed after the big earthquakes, and now many experts have been asked to speak via social media. In the weeks after the earthquakes, we spoke with nearly 20 different news agencies around the world, including The Washington Post6,7,8,9, The New York Times10, Süddeutsche Zeitung11, TRT12,13, Al Jazeera14, and NPR15,16, and referred dozens of requests to other scientists.

The way people interact with information has also changed. Social media platforms, especially in the aftermath of events like the recent earthquakes, can have profound benefits. However, they also carry huge risks: viral disinformation can spread quickly. This can lead to the spread of conspiracy theories, damaging misinformation and anxiety. In this media landscape, anyone can provide updates and information, which can make it difficult for people to assess who the actual expert is. These problems can be partially solved by scientists reaching out to the public before a crisis strikes, so that people have their own pre-vetted and trusted experts to turn to when a crisis strikes. Other solutions include sharing and amplifying the voices of scholars and other organizations, sharing lists of trustworthy sources, and debunking misinformation, ideally without posting it (this can be accomplished on Twitter by taking and sharing screenshots rather than sharing the post itself).

At the same time, social media platforms provide researchers with an opportunity to bring science to a wide audience in the aftermath of disasters. Scientists interested in public science communications should take the time to make their public presence professional, with links indicating their affiliations, to help the public identify them. In recent earthquakes, Twitter has been particularly effective because it accommodates the simultaneous translation of written text, thus communicating with affected people in both Turkey and Syria, as well as neighboring Cyprus and Lebanon. Twitter, in particular, has an important history in Türkiye. Introduced in 2011, it became the main platform for sharing information during the Gezi Park protests (#occupygezi) in 2013. A decade later, the social media platform remains a source of information for Turks outside of state-controlled media, although the platform It sometimes gets banned, and did so briefly in the aftermath of Quakes 17. However, in recent years social media itself has been in crisis, and many scientists have begun to rethink the many tools available for public science communication.

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