Google rejects ad depicting police violence aimed at persuading black voters

However, the graphic material, along with Hulu and Verizon, was rejected by Google. By contrast, Facebook approved the ad.

The move by Google, the largest advertising platform on the Web, eliminates disturbing content that is at the center of intense public debate over competition, cracking down more and more important debates in presidential election campaigns when regulating the platform. Speaks to the dilemma facing technology companies. Facebook has been accused of failing to erase hate speech and misinformation by Silicon Valley giants, backed by an intensifying advertising boycott sponsored by Color of Change and other civil rights groups.

As four chief executives of the technology industry, including Alphabet’s Sundar Pichai, who owns Google preparing to testify on Wednesday before Congress, Silicon Valley’s decisions are under close scrutiny. Members of the House of Representatives are to ask technical leaders if their practices are anti-competitive or otherwise harmful to the country.

Following the police killing of George Floyd in Minneapolis, online depiction of violence has long been difficult for tech companies, but even more difficult. A 46-year-old black man, Floyd, lying down when a white policeman knelt on his neck, ignited a nationwide protest against racial injustice, while Trump was represented by law and order. As an anxiety caught to portray himself.

Google has approved the Trump campaign ad. Includes an eccentric portrayal of urban turbulence combined with unsolved 911 calls. This is part of an alert attack on Democratic Party nominee Joe Biden. Trump also used Twitter to share videos and other accounts of violence, including recent shootings in Austin.

Google continued to block graphic ads from liberal groups to prevent harm to its users.

Charlotte Smith, a spokeswoman for the company, said advertisers wouldn’t allow advertisers to post ads that contained violent depictions, including blood portrayals, baton strikes, and other physical traumas. These policies apply to all advertisers, regardless of party.

She added, we recognize that this image is from current affairs, but we have a solid policy for ads that contain shocking and disturbing content.

But Rasha Robinson, executive director of the Color of Change and spokesman for PAC of the same name, said, “We made an error in deciding to censor images of violence that visited people in color.

Google and other high-tech companies are amplifying white nationalists, but are wrong at censoring black voices for moderation of advertising and content.”

Priority USA, a Democratic super PAC supported by Biden’s campaign, also blamed the move.

Jon Stowe, deputy secretary-general of the group, said Donald Trump has been abusing the powers of law enforcement agencies to declare war on blacks and other peaceful protesters across the country. It’s important to reflect this highly realistic portrayal of Donald Trump America and keep him accountable for his actions before the election. While Google and other online platforms have decided to censor ads, allowing Trump to use violence in his ads only exacerbates the problem, with elected authorities Prevents you from being held accountable for dangerous behavior.

A $3.4 million ad campaign with the 30-second spot feature set to start on Saturday and run until election day. Appearing on four battlefields in Florida, Pennsylvania, Michigan and Wisconsin, it targets users who have historically been interested in black colleges and universities, black churches, black media companies, black fraternity groups and female students. .. We will also focus on the black voters who said they like both Trump and Barack Obama on Facebook.

The initiative is part of a broad mobilization by Priities USA, which announced earlier this month that it will invest $24 million in a program designed to reach black and Latin voters.

Hulu and Verizon also rejected the ad, but did not respond to requests for comment. In an interaction with Priority USA, Hulu said the material was rejected due to consistent violent images, including person-to-person violence, but agreed to publish some of the advertisements. ..

Verizon took a similar position.

“This video contains several scenes of violence, including intense and disastrous content,” the telecommunications conglomerate said, “generally speaking about violence, criminal activity, physical harm, and fear. Depicting ads are not allowed across all categories.

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