Media giants' sports venture could shake up cable and live TV – Information

Stop! We got some pretty big news in the world of television late Tuesday, as Disney and Warner Bros. announced… Discovery and Fox have announced they are joining forces to create a new live sports joint venture. By including access to programming on traditional cable channels such as Disney's ESPN, Fox Sports Channels, Warner's TNT and TBS, the new service will offer nearly every major sport – including the NFL, NBA, MLB, hockey, college sports and a wide range of sports. Others. It will also include ESPN+, Disney's existing sports streaming service, which streams a lot of niche sports.

Depending on the price the service charges viewers — and it will likely be harsh, given the high cost of the sports programming involved — its launch promises to send seismic shocks through the existing cable TV and streaming industry. Since people who still subscribe to cable stick to it mostly because of sports, you can imagine this could lead to knees being cut out from under the cable. That makes this a disastrous venture for NBCUniversal and Paramount Global, both of which rely on cable for most of their revenue but compete in streaming via Peacock and Paramount+, respectively. Both services carry some NFL games, among other sports. Competing for sports fans' dollars will become much more difficult.

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