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Hailey Bieber talks natural beauty in Vogue India August 2020 cover story

Do you know this song? Tall and tanned and young and charming, the Ipanema girl takes a stroll at 9 p.m. in the Bahamas and ocean blue bikini Hailey Biebers is still clinging to her body as she reverses the lyrics of Frank Sinatra’s interpretation of The Ipanema Girl. I’m not at all surprised by her choice of outfit, even if it’s for a cover interview. As one of her 28 million Instagram followers (at time of going to press), I’m keenly aware that if given a chance, this model and icon of Brazilian youth (and New Yorker at 23-year-old) will always find its way. a sandy path to a beach.

I’ve always wondered, you know, who is this girl from Ipanema? What does she embody? Frankly, from where I’m sitting it might look something like this sun kissed, self-confident and carefree.


This is a rare interview for many reasons. First of all, we are chatting from the square inch screens of a phone (his) and a laptop (mine) due to a pandemic-induced global lockdown. Second, although Bieber is in calmer climates in the Caribbean (she left Los Angeles with her family on a safe escape with temperature controls and plenty of personal protective equipment), her social eating is still deeply rooted in the American politics and social injustice. Its posts inspire citizens to vote and its IGTV streams are open and vulnerable conversations about race and inequality.

We tiptoe around the subject, but then she steps in: it’s clear that Bieber is harboring a fair amount of anger at the current situation. A confessional Instagram caption reads: As a white woman, I know I have the privilege of never understanding what it is to be racially profiled and targeted and wake up unsure that I might lose my life because of the color of my skin. With over 28 million views on that IGTV video alone and a slew of positive comments transcribed into emojis and affirmations, it followed up with five similar conversations with peers and industry experts.

It was time to look inside and reflect: what don’t I know, what should I ask, how can I step up and do my best to be an ally of the Black Lives Matter movement ? she asks, adamant that her future children will have it differently. They will be brought up knowing how to treat people, why we don’t say certain things, and why we respect and acknowledge and give credit where credit is due.


Being vocal is easy for model Gen-Z, TV host, child star (her father is Stephen Baldwin and uncle is Alec), and now the wife of singer and pop culture royalty Justin. Bieber, whom she married last September. To be honest, I don’t really think I was famous. She grew up in Tucson, Arizona, where homeschooling and professional ballet filled her days, before a foot injury drove her into fashion. Of course, I knew my dad was an actor and that he was famous to some extent, but if I had to compare how I grew up to Justin’s, he had a much crazier and more famous experience really. young. So I have to grow up and get my driver’s license and be really normal until the last three years of my life.


Of all of its contemporaries, the Biebers style is perhaps the most aesthetically whimsical, casual, and incredibly cool. She can make a comfy showdown with a pair of sweatshirts and stilettos (more athletic than casual), but immediately follows it up with a sexy and comfy dress. And just when you thought she had served it all, Shell stepped out in a tie-dye swirling sweatshirt that you could swear you saw on her hubby the week before. I’ve never really been someone who finds an item in the men’s section and says, Oh I’m not going to buy this because it’s a men’s garment. I wear a lot of men’s suits and love to mix masculine silhouettes like big boxy jackets and baggy pants into my style, she says, passing off Saint Laurent, Bottega Veneta, Jacquemus, Balenciaga, and Phoebe Philos Céline as fundamentals. from his closet.

It’s easy to frame Biebers’ life in style because, in many ways, she grew up on the red carpet. There are paparazzi photo carousels online, from the awkward pre-teen in ruffled dresses at the premieres of her father’s film, to more recently a ruffled pink dress by Alexander Wang at the Met Gala. One item of clothing, however, seems to have become part of her, a proverbial member: the leather jacket. In quarantine, she revived a vintage number while Marie Kondo-ing her closet. I don’t know the brand, but I wore it to Coachella a year ago and have kept it ever since. It’s just a good solid leather jacket, very 90s, short and square, her tattooed hands with fine lines drawing the shape as she explains. This is the kind of jacket that I would pass on to my child, she adds as her last seal of approval.


When not in the moonlight as a quarantined skin expert, the model also taps into her Brazilian heritage. My mom is Brazilian and I grew up in a house where she and my grandmother used only organic products, from hair dyes to cleaning products. I have been surrounded by natural, clean beauty all my life. Brazilian beauty is something that comes up often in our conversation. Bieber refers to Brazilian model Gisele Bundchen as his icon of all time. The common touches are clearly there to see: golden skin and hair, as if caressed by the sun, long emotional limbs and a warm atmosphere that oscillates between calm and free. Bundchen is a successful supermodel, but without making modeling her milieu. Likewise, Biebers’ philosophy as a model and It-girl, is based more on the freedom of fashion than on her aspiration and could perhaps find an electric joint in a design house of her own one day.

There is a knock on the door. She apologizes, responds and takes a sip of water to hydrate. I remember doing the same, and within moments we were back in Brazil, one-stop Biebers for endless inspiration. There are these images online, photographs of Ipanema beach in the 1970s, where beautiful and carefree Brazilian women in colorful swimwear soak up the sun. I watch them and see athletic, healthy, fit and fun women, and that’s everything I ever wanted to be.

Read the full interview in Vogue Indias August 2020 issue which hit the stands on August 10, 2020. Subscribe here

Photographed by Zoey Grossman. Styled by Priyanka Kapadia and Maeve Reilly

On Hailey: Blazer, jeans; both Gucci. Gold necklaces, Fallon jewelry

Hair: Bryce Scarlett / The Wall Group. Make-up: Hailey Bieber. Assistant stylist: Naheed Driver. Responsible for reservations: Prachiti Parakh. Production: Adrian Rae / Art Department. Talent agency: IMG. Photographic agency: Art Department. Stylist agency: The Only Management (Maeve Reilly)

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