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Kareena Kapoor Khan joins fashion designers to support artisans affected by COVID-19

Actress Kareena Kapoor Khan joined the Baradari fundraising project and announced her engagement with the project on Monday via Instagram. The project, which is scheduled to run from August 7 to 15, aims to raise funds for artisans, weavers and artisans in India who are heavily hit by the COVID-19 pandemic and Cyclone Amphan in West Bengal.

The actress wrote on Instagram that it’s about time we started to think about what responsible fashion is and get back to the source of our clothes. Everyone knows I love fashion. But I really think it’s time we started to think about what responsible fashion is. India is a country with amazing textile traditions. We have to go back to the source of our clothes, to the real fabric makers, and appreciate what they do for our culture and also our wardrobe, the post read.

Journalist Namrata Zakaria founded Project Baradari, with members of the core team including Ina Tahiliani Parikh, owner and founder of Ensemble, and Pareina Thapar, co-founder of communications strategy firm Longform. Zakaria said the fundraising aims to bridge the gap between designers and artisans. The fashion industry has a lot of social inequalities. Weavers, embroiderers and tailors are the origin of everything that goes into the fashion industry. But they are mostly treated as day laborers. Craftsmen suffered greatly from the lockdown and Cyclone Amphan. So, I started this fundraising initiative, she says.

More than 100 Indian fashion designers including Sabyasachi, Tarun Tahiliani, Abu Jani-Sandeep Khosla, Manish Malhotra, Anamika Khanna, Rahul Mishra, Raw Mango, Monisha Jaising and Masaba Gupta have come together for the Baradari project. To raise funds for artisans and weavers, the designers donated their signature garments as part of an online sale.

Designer Rahul Mishra said facilitating the employment, inclusion and empowerment of craft communities is the real goal of their clothing, and this initiative enables them to advance their vision. Textile designer and founder of Raw Mango, Sanjay Garg, also said that the Baradari project plays a very important role in supporting India’s craft traditions and promoting a successful socio-economic growth model for their community. .

Kareena, in her post, even said that when Namrata Zakaria asked her to be a part of Baradari, she immediately agreed. She referred to the project as a new conversation to have with fashion, which she wanted to be a part of. The actress also stressed the importance of economic sustainability, saying that craft communities really are the backbone of the fashion industry.

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