Stay afloat during the pandemic – news – sinister local kingston

There was a time when small businessmen didn’t have to be geeky or tech-savvy.

How strange.

Now especially, in this COVID-19 world, it is imperative that anyone who owns, manages or works for a small company is as smart in technology as it is in business.

Sometimes this is easier said than done.

Here are the most common tech mistakes small businesses make and how to avoid them.

it seems small

Of all the great things the internet has brought to the small business – and the ability to sell anywhere, anytime is only for beginners – perhaps best of all is that there is no need to look small again. You might be young while offline, but online, you can look as big as your biggest competitor. If your website and social presence aren’t top-notch, you are leaving money on the table.

Lack of security programs and policies

Of course you know that you are supposed to have computer security software to thwart other hacking, phishing and phishing scams. And maybe you have some basic software. But protecting your business takes more than downloading some free, anonymous and unbranded software.

Your data, customer lists, passwords, contracts, and other vital documents are the lifeblood of your business. So make sure to have a suitable security program. Also, set policies for how to handle laptops, how to secure mobile devices and how to download software updates correctly.

Do not schedule data backups regularly

You now know the tutorial: “Back up your data!” But are you (Try to lose a couple of chapters from the book you’re writing, so said the stupid columnist, and you will.) So, whether you do it manually or use a scheduled online service, the important thing is that you do a backup, backup, and backup!

Relying on outdated technology

Are you using a phone that you cannot send text messages to? Or a dial-up modem? of course not. However, a lot of small business people don’t think about running their business with outdated hardware and software. Wrong, that.

Never learn the app or program

Most programs are no different from the brain: we tend to use a small percentage of it. This is too bad too. Tech companies make great tools specifically designed for small businesses. They test it, perfect it and add a lot of bells and whistles that can make your working life easier – if you take the time to find and learn it.

Lack of a disaster preparedness plan

Unfortunately, yes, the worst-case scenario sometimes occurs (see: Virus, Coronavirus). And if you are not prepared, this bad event can get you out of business faster than you can say a flood, hurricane, earthquake, riot, fire, theft, or pandemic.

What would you do if you owned an ice cream shop and the electricity went out? Without a plan, your business would literally melt away. A good disaster preparedness plan may include a backup power system, as well as off-site backups of important documents; The presence of computer security and backup systems; And phone and email tree processing.

Fall into fraud on social media

Suppose your employee is on your Facebook page and sees a post that says, “Watch this awesome video!” He clicks on it and prompts him to upgrade some programs in order to be able to view it. So it does. And your account may have just been hacked. The next thing you know is that your page posts miracle cures for weight loss. Social media scams are growing exponentially because the bad guys are going where the eyeballs are.

Beware and prepare.

Steve Strauss is an attorney and author of one of the 17 bestsellers of 17 books, including The Small Business Bible. You can learn more about Strauss at MrAllBiz.com, get more advice on his site, TheSelfEmployed, and connect with him on Twitter, @SteveStrauss, and on Facebook at TheSelfEmployed.

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