Why is K-Beauty on the rise? | The Global Story Podcast

How did South Korea become the world's second largest exporter of cosmetics? The promise of pore-free, glassy, ​​youthful-looking skin has made Korean beauty products a global phenomenon. Americans will spend $1.7bn (£1.3bn) on K-beauty in 2024, according to industry estimates, and the US now imports more cosmetics from South Korea than any other country. Asma Khalid of The Global Story podcast talks to Elise Hu, host of TED Daily Talks and author of 'Flawless: Lessons in Looks and Culture from the K-Beauty Capital'. You can listen to new episodes of The Global Story every day on BBC.com or wherever you get podcasts. If you're in the UK, you can listen on BBC Sounds. Link: https://bbc.in/4swFEA5

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For more news, analysis and features visit: www.bbc.com/news #BBCNews #kbeauty #koreanskincare Chapters: 00:00 South Korea's cosmetic boom 01:50 Elise Hu 04:30 What is K-Beauty? 06:50 Commercialization of K-Beauty products 10:12 The soft power government strategy 14:10 K-Beauty stores in America 16:10 How effective are the products?

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

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