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TKO convenes an expert group for behavior change
The World Health Organization has convened its first technical advisory group on behavioral insights and health sciences.
“The COVID-19 pandemic has taught the world that public health agencies and professionals need a better understanding of how people and societies behave and make decisions about their health,” said Dr. Tedros Adhanom Ghebreyesus, WHO Director-General. The Technical Advisory Group will report. “WHO wants to ensure that such understanding and evidence form the basis of any policy, guideline and program.”
Following a global call that attracted over 200 applications from 47 countries, about 21 advisors were selected to represent various countries and expertise in related disciplines, design and implement policies and programs – not only in terms of COVID-19, but public health in general.
Psychology, anthropology, health promotion, social and behavioral sciences, neurosciences, behavioral economics, social marketing, design thinking and epidemiology are some of the areas of expertise of members coming from government agencies, academia, international organizations and civil society – and are now providing advice To the WHO on a number of topics.
Although behavioral and social sciences have studied human behavior, decision-making, and social and cultural drivers for decades, there has been increasing integration into policies and programs in recent years — which has ultimately resulted in increased efficiency and better health.
“Providing evidence-based advice is paramount to the WHO mission, but for that advice to bring results and save lives, we need to better understand the biases and triggers that affect whether people act,” Dr. Tedros said.
The creation of the Technical Advisory Group is part of a new Behavioral and Science Knowledge Initiative, which is expected to give a more prominent role and a louder voice to the disciplines that the social and behavioral sciences have in common – in the context of health. In addition to supporting global policy-making, other outcomes of this sharpened focus are more defined methods, tools, and mechanisms that support how WHO regional and state offices gather local and contextual evidence for a better understanding of individual and community behavior.
The establishment of the Advisory Group is in line with WHO 13th Global work program for the period 2019-2023. Which targets a billion more people who benefit from universal health insurance; 1 billion people better protected from health emergencies; and another billion people who enjoy better health and well-being.
The picture above records the diversity of disciplines and areas of work that contribute to the understanding of human behavior to improve health policies and programs. Contributions were discussed by members of the Technical Advisory Group during an introductory meeting on 20 July 2020. Click here to download the image in full size
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