Don’t get caught up in guarding

The California Bureau of Emergency Services launches the earthquake warning system

Are you ready for “the big one?”

No matter how you answer this question, the good news is that the tools are available.

Earlier this year, the California Governor’s Office of Emergency Services, known as Cal OES, announced the launch of a public awareness campaign to educate all California residents about the state’s innovative earthquake warning system – California Earthquake Warning.

The campaign, titled “Don’t get caught guarding,” directs state residents to free tools, resources and information, including the MyShake smartphone app, Android Earthquake alerts, government wireless emergency alerts, known as WEAs, as well as www.earthquake .ca.gov.

The state’s educational campaign delivers messages through advertising channels, including digital, social, and broadcast ads, as well as engaging with community and industry organizations to increase awareness of available technology. The campaign will run until 2022, with an optional one-year extension.

“California is proud to have the first earthquake warning system statewide, and now word is spreading widely about this innovative new life-saving system,” Mark Gillarducci, Director of Cal OES said in a statement. The public can now have a moment of warning before previously unexpected natural disasters strike.

“It is changing the world of mitigation and emergency management.”

Last year’s state budget included $ 16.3 million a one-time public fund to finish building a California earthquake warning system on the state’s integrated earthquake network. Construction included the completion of the installation of a seismic station, the addition of GPS stations to the network, and improved telemetry. CISN provides the ground movement data needed to estimate earthquake magnitude, location, and expected shaking and to issue a ShakeAlert warning.

Governor Gavin Newsom’s budget for this year included an additional allocation of $ 17.3 million, backed by a one-time loan of the same amount from the School Land Bank Fund, for the full operation and maintenance of the system. The general fund budget also calls for the launch of a public awareness campaign to remind residents that every second counts when warning mobile device users before the ground begins to shake.

The campaign uses relevant situations while delivering the serious message to residents, urging them to have the tools ready to alert them as soon as an earthquake is detected by ground sensors.

The campaign features statewide ads that deliver messages to diverse audiences. Over the course of nearly two years, the campaign has allocated more than $ 420,000 to ethnic television (Spanish, Cantonese, Mandarin and Vietnamese). There is over a million dollars earmarked for television advertising for the general market. Nearly $ 2.3 million will be funneled into digital advertising, which includes digital, social, and audio broadcasting.

The campaign will also involve business and civic groups, government agencies, policymakers, charities, religious organizations, and social services to deliver messages to families, employees, members, and followers. Industry and public toolkits are available for download in multiple languages ​​on the California Earthquake Warning website.

“Through the broad messaging and targeted outreach launched in October, we believe organizations across the state will be passionate about helping millions of residents take steps to prepare for earthquakes,” said Mr. Gilarducci. “Education, facilities, first responders, public safety, transportation, and others can play a vital role in preventing injuries and minimizing the risks of other hazards in the event of the next big event.”

In October 2019, on the 30th anniversary of the Loma Prieta earthquake that caused losses of $ 6 billion and caused 63 deaths and 3,757 injuries, the Governor of Newsom announced the launch of the campaign.

Earthquake Warning uses California CISN, a partnership between Cal OES, the US Geological Survey, University of California at Berkeley, and the California Institute of Technology and Geological Survey in California. The system uses ground motion sensors to detect earthquakes that have already started and estimate their magnitude, location and impact. When it detects a high volume, the system issues a ShakeAlert message, providing a warning before vibration begins. Earthquake Warning California combines MyShake and Android Earthquake alerts with traditional warning delivery methods, such as WEAs.

MyShake has been downloaded more than a million times since it launched to the public in 2019. In addition, Cal OES announced a partnership with Google that includes Earthquake Warning California as a feature included in millions of new Android phones and via software updates found in Android phones used in California.

Earthquake-prone countries like Mexico and Japan have long had earthquake warning systems, with warnings usually delivered via cell phones or public address systems. However, California is the first in the United States to introduce a statewide earthquake warning system.

To learn more about earthquake preparedness, MyShake, WEAs, Android Earthquake Alerts, the latest earthquake news and warning information, visit the website: gov.

Email: [email protected]

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