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Marriott International signs deal with Progetto Majestic Srl to debut First W Hotel in Tuscany




FLORENCE, Italy, September 20, 2021 / PRNewswire / – Marriott International announced today that it has signed an agreement with Progetto Majestic Srlto to bring the W Hotels Worldwide brand to the iconic Tuscan city of FlorenceExpected to welcome its first guests in 2023, W Florence will become a bustling center in the heart of the artistic city along the banks of the Ponte Vecchio and Duomo rivers.

Florence is famous for its passion for culture and style, and therefore a perfect destination for the W Hotels brand, “he said Candice D’Cruz, Vice President Luxury Brands, Europe, Middle East & Africa, Marriott International. “With its energetic spaces, bold design, innovative programming and iconic service Whatever / Whenever, service, W Florence will add its special take on modern, social luxury to the city hospitality scene. “

There are steps from E Florence world-famous art, thriving dining scene and famous shopping destination Via de’Tornabuoni, W Florence is well placed to offer the best of the city to their guests on their doorstep. The hotel is expected to have 120 rooms, including 20 suites. Extreme WOW Suite, taken from the Presidential Suite, will offer a large living space and private terrace with stunning views of the Duomo and the Santa Maria Novella church. Adding rare and much-needed spaces inside and outside the living rooms, the ground floor, which will house the W Lounge and Living Room, will blend seamlessly around a partially covered central courtyard.

“We are very excited to have signed this luxury lifestyle hotel that will be a focal point in the city of FlorenceWith the Building itself it is a historic landmark being the first of only two modern structures built during its era, making the W Hotels brand of trend to match. “Hotels embrace the history of each location, yet add an unexpected, provocative experience, which will make this hotel a fascinating new destination, driven by society,” said Roberto Puccini, CEO, PROJEKT MAJESTIC SRL

Florence is a dynamic, inspiring city and we are pleased to partner with Progetto Majestic Srl to bring W Hotels to the city, “said Gianleo Bosticco, Senior Director, Development Italy, Marriott International.”This key signature underscores the growth of our luxury portfolio Ital and impressive demand for the W brand

Marriott International currently operates 14 properties and residences under the W brand beyond Europe, Middle East AND AfricaWith Marka is expected to make her debut Ital with the opening of W Rome this fall

For more information, please visit www.whotels.comwith

About Hotels W

Born of courageous attitude and culture 24/7 e New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for more than two decades. Following its path around the world, with nearly 60 hotels, W is challenging expectations and breaking the norms of traditional luxury wherever iconic W signs descend. With a mission to foster guests’ desire for life, W ignites an obsessive desire for to inhale it, to live it and strike repetition. The provocative brand design, iconic Any / Always service and living rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand super charged energy celebrates the endless appetite of guests to discover what is new / upcoming in each destination, to see more, feel more, go longer, stay later . For more information on W Hotels, visit or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an exceptional portfolio of global brands, exclusive Marriott Bonvoy Moments experience and unparalleled benefits including free nights and Elite status recognition. To sign up for free or for more information about the program, visit

About Marriott International

Marriott International, Inc. (NASDAQ: Tues.) is based on Bethesda, Maryland, USA, and includes a portfolio of more than 7,800 properties under 30 major brands spanning 138 countries and territories. Marriott operates and licenses hotels and licenses holiday ownership resorts worldwide. The company offers Marriott Bonvoy, its precious travel program. For more information, please visit our website, and for the latest company news, visitwww.marriottnewscenter.comWith In addition, contact us atFacebookand @MarriottIntl ​​onTweetANDInstagramwith

BURIM Marriott International, Inc.

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