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Paul Dacre: Old Bruiser returns as Mail publisher faces new challenges | Daily Mail

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The shocking reappointment of Paul Dacres to the Daily Mail publisher marks the return of one of Britain’s most notorious figures to one of the country’s most powerful media groups. It is also the final move of a Game of Thrones corporation, created to design the digital and print future of company titles.

Dacre, 73, apparently missing career moves after retiring from the post of chairman of media regulator Ofcom, has returned advising Lord Rothermere and the editors of the Daily Mail & General Trusts securities portfolio.

While Dacres’s new role as editor-in-chief of DMG Media, the parent of titles including Daily Mail, Mail on Sunday, MailOnline, Metro and does not formally involve editorial responsibility, he will nevertheless have considerable power as DMGT looks for an e the future as a private company.

His appointment comes days after the immediate ouster of Geordie Greig, who had replaced Dacre as editor of the Mail in 2018, and reunites Dacre with two old editorial allies.

Mail on Sunday editor Ted Verity, who was given additional responsibility for the Daily Mail after Greigs’s departure, spent years serving Dacre as deputy editor. He also enjoys strong relationships with Martin Clarke, the powerful and sometimes volcanic editor of MailOnline.

The appointment of Dacre and the departure of Greig, which was preceded by the sudden decision to promote the American and Clarke ally Richard Caccappolo, to the chief executive of the media operation DMGTs, has set the tone and strategic direction of the business.

While Dacre may seek editorial return, the bigger picture for the reformed editorial triumvirate is to set a course for the sustainability and long-term profitability of the DMGT media portfolio.

Lord Rothermeres will complete 90 years after a listed company will set up a business dependent on its media brands for about three-quarters of its total revenue. While the print edition of the Daily Mail retains its political influence and has replaced Rupert Murdochs Sun as the UK’s best-selling newspaper, travel direction is digital. Digital advertising now accounts for 67% of total advertising in all of Mail’s combined businesses and almost a third of the entire media portfolio.

With the huge increase in newspapers and energy costs, the company has announced job cuts in its 2,400-person publishing business. Dacre’s return comes as DMGT seeks to place separate Mail brands in the same editorial and commercial path.

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