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International businessman Dick Gochnauer advises UW-Green Bay graduates on ‘Now, what?’




While graduates receive practical advice; International businessman Dick Gochnauer speaks from a world of experience. He told UW-Green Bay Cofrin students of the School of Business and the College of Science, Engineering and Technology at the UW-Green Bay afternoon opening ceremonies on May 14, 2022 to stop at the “intersection of purpose and career.” “I have learned that it is at this crossroads that people become their best and as a result are more likely to succeed in all aspects of their lives. I’m out of the business world, so my examples are there, but these principles apply to any endeavor or organization. “

“The purpose I am talking about is not about you and what you want or need. It is more about your positive impact on others. Think of others as everything, from the person in front of you, to your organization, your community or to some, even your country or the world.

Next, do not worry too much about knowing what your goal is at this point. Rather focus on your path. The first thing to understand is that there are many paths. In fact, the goal of many peoples continues to evolve over time and goes through a process of expansion and then sharpening and then expanding again. Think of it as a journey of continuous learning, growth and experimentation.

The first thing you need to understand is that your career path can either speed up or hinder your journey. So to help you, here are four questions to consider when choosing the organization you work for and consequently your path:

  • Does the company or organization have a clear vision of how it is making the world a better place. if so, does it really mean.
  • Does the organization have a strong positive culture that values ​​and enhances its people?
  • Does the organization operate in a sector that is healthy and growing? despite the best intentions, if a sector is not growing, it is difficult for your organization and you to grow.
  • Finally, your final consideration should be your initial salary. I have learned that if you take the first three questions correctly, money will take care of itself over time. In other words, play the long game and not the short game. I know you understand this because you have already made the decision to delay earning a living by four years in order to get your degree. This is to play the long game.

Gochnauer explained his career path… a degree from Harvard Business School. But he passed attractive job offers from two highly sought after companies. And instead, he hired a significantly lower paid job with Schrieber Foods as a second-shift production supervisor. “My classmates thought I had lost my mind. I chose Schreiber because of his strong values ​​and culture, his commitment and history of investing in his people, his strong encouragement for employees to bring back the community and the growth of the industry. I have never regretted this decision. “Schreiber helped me build a strong foundation on which I solidified my values ​​and informed my journey to becoming a dedicated, dedicated leader.”

He revealed his purpose when he became CEO of a Fortune company 500 years later. He started a corporate foundation and charged his leader with enabling employees to have the joy of return. They initiated a program to donate school supplies to inner-city children from our product inventory. Employees brought their families to our warehouses on weekends to pick up and pack school supplies in backpacks. The employees themselves distributed the backpacks to the children at the school. “The joy and emotion of these children was contagious. It changed hearts, not just for our employees, but for their family members who were proud that their parent worked for a caring company and that they had helped. ”

“It was not long before we had thousands of employees creating innovative ways to address different local social needs and in the process, finding the joy of helping foreigners fully.” Customer and suppliers noticed and sought to join, and so “it became so essential to who we were that it became a competitive and essential advantage to our company’s strategy and success. Most importantly, it enabled our employees to find purpose in their work.

Gochnauer recognized Paul Polma at Unilever and Brad Hewitt, CEO of Thrivent and Mark Bertolini of AETNA as leaders making a similar difference. And he left the graduates with three thoughts:

  • Many of the happiest and most successful people I have found are those who find their purpose in their work.
  • The goal is not about you, but about your positive impact on others.
  • Do not worry if you do not yet know your purpose. better choose the best path and employer to help you find and activate it.

“If you start on this journey, you too will become your best self and find fulfillment and success along the way.”




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