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Paramount Names General Directors of International Broadcasting – The Hollywood Reporter

Paramount Names General Directors of International Broadcasting – The Hollywood Reporter

 


Paramount Global has made two leading appointments “to further the company’s international expansion of its broadcast products,” Paramount + and Pluto TV.

Marco Nobili has been promoted to the role of executive vp, general manager of Paramount +, in charge of strategy leadership and execution of “continuous broadcaster expansion in markets worldwide”.

Meanwhile, the company has elevated Olivier Jollet to the role of executive vp, general manager of the freelance, internationally funded advertising broadcaster to continue its international growth.

Nobili and Jollet will report to Raffaele Annecchino, president and CEO of international networks, studios and broadcasters in Paramount, and Tom Ryan, president and CEO of Broadcasting.

“The opportunity to expand our international broadcasting business is tremendous and 2022 will be a crucial year for our strategy,” said Annecchino. “With Paramount + and SkyShowtime expected to expand to 60 markets by the end of 2022 and Pluto TV continuing to expand worldwide, I am confident that the leadership of Marco and Olivier will enable us to seize the opportunity and build our progress. towards our integrated global broadcasting business. “

SkyShowtime is Paramount Europe’s broadcasting company with Sky owned by Comcast.

“Through Paramount’s differentiated broadcast book, we are focused on harnessing our vast power in key areas to thrive, attract and retain customers globally,” Ryan said. “Marco and Oliver have already taken Paramount + and Pluto TV to new heights, and with their continued leadership we are confident in our ability to become a leader in global broadcasting.”

Nobili was recently Senior Director of International Marketing, Data and Analytics for Paramount Broadcasting Division. He will now oversee all Paramount + operations outside the US, including content, marketing, distribution, data and operations. He has previously worked for Netflix and Amazon.

Jollet has previously served as Senior VP and general manager of Pluto TV internationally. The service is now available in 30 countries and territories globally, with more markets to follow. He will oversee all operations for Pluto TV outside the US, including advertising sales, content, marketing, distribution, data and operations. “Jollet will seek to identify new partnerships and opportunities for Pluto TV across the digital entertainment ecosystem,” the company added.

This year, Paramount + will expand to the UK and various other European countries, as well as to South Korea, followed by India in 2023. Pluto TV will launch in the Nordics on May 18 through a partnership with NENT Group.

By the end of this year, Paramount says there will be paid broadcasting services available in more than 60 markets. In 2023, it will expand further into Asia, Africa and the Middle East.

Sources

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2/ https://www.hollywoodreporter.com/business/business-news/paramount-international-streaming-general-managers-paramount-plus-pluto-tv-1235146150/

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