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MONEY IN THE BANK SETS NEW WWE GATE RECORD IN CANADA World Wrestling Entertainment Inc.
The premium live event also destroys viewership, merch and social data
STAMFORD, Conn., July 8, 2024 WWEpart of TKO Group Holdings (NYSE: TKO), today announced that Money in the Bank 2024, which featured the surprise announcement of WWE Superstar John Cena's retirement in 2025, became the highest-grossing WWE arena event in Canada in company history.
In addition to the record-breaking weekend, WrestleMania XL: Behind the Curtain has amassed more than 2.3 million total viewers since its July 3 debut on WWE's YouTube channel. The documentary takes viewers behind the scenes of the chaotic construction WrestleMania XL and features interviews with Dwayne Johnson, Cody Rhodes, Roman Reigns, Seth Rollins and WWE Chief Content Officer Paul Levesque.
“Weekends that bring massive visitors to our host cities play an important role in our planning process,” said WWE President Nick Khan. “The results are a testament to our Superstars, our creative team led by Paul Levesque, our media and production team. led by Lee Fitting and, most importantly, our fans who participated and created our massive viewership.”
Money in the Bank highlights include:
- READY: Money in the Bank 2024 became the highest-grossing WWE arena event in Canada in company history.
- PARTICIPATION: More than 45,000 fans attended the four events spanning Thursday through Sunday, including the debut of WWE Superstar Sami Zayn's comedy show. Sami Zayn and friends in Torontoexcept SmackDown on Friday night, Money in the Bank and NXT Heat wave at Scotiabank Arena.
- VISIBILITY: Saturday's show became the most watched Money in the Bank of all time, up 46 percent from last year's record number.
- JOHN CENA: WWE Superstar John Cena made international news with his announcement that he will retire from in-ring action after the Last Time Is Now John Cena Farewell Tour in 2025.
- GOODS: In partnership with Fanatics, merchandise sales are up from last year's record number, with a Canadian theme Money in the Bank bag taking first place as the best selling item of the weekend.
- FAN FRIENDLY: Money in the Bank weekend set a revenue record for fan experience packages offered by exclusive partner On Location.
- SOCIAL: Cena's retirement announcement garnered more than 65 million views on social media in the first 24 hours, making it WWE's most-watched social segment ever. WrestleMania XL.
About WWE
WWE is an integrated media organization and recognized global leader in sports entertainment. The company consists of a portfolio of businesses that create and distribute original content 52 weeks a year to a global audience. WWE is committed to family entertainment across its television programming, premium live events, digital media and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX Sports, TNT Sports, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in approximately 165 countries. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home of the WWE Network. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
Media contact:
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