Blue Cross Massachusetts Blue Shield Awarded Two International Stevie Business News Awards for Health News Service
BOSTON, 16 September 2020 /PRNewswire/ –Blue cross Blue shield e Massachusetts, Inc. (“Blue Cross”) got two Stevie International Business Awardsfor the company’s health news service, Coverage, in recognition of the valuable information it provided as a public service during the COVID-19 pandemic.
“Traditional media are shrinking, but amid a global pandemic, the appetite for news is not.Coveragehelps meet this need with sensitivity and clarity, “said Blue Cross Corporate Communications and Citizenship Officer ‘ Jay McQuaide. “We are proud of that Coverageprovides direct fact-based reporting to help our readers make vital decisions. It has become a credible source of community in the midst of a crisis. “
Coveragereceived a Gold Stevie Award for her website and a Silver Award for his COVID-19 communication campaign, one of the essential ways Blue Cross has provided important health information to community members this year.
Coverage Award-winning brand journalism content includes original reporting on complex topics such as physical distancing, contact tracking, telehealthand antibody testing. It also includes expert advice and guidance for various audiences including new mothers, young adults, parents of autistic childrenand tangible the elderly. Coverage has reacted quickly to disseminate misinformation about topics such as face masksand ethnic stigma. She has eloquently researched the nature of lossand soreness.Coveragehas amplified the voices of black women doctors to explore the two pandemics of racism and the virus. She has shared the voices of essential workerssuch as distribution drivers, nursing home workers, and security guards. And in a Heroes on the front lineseries that has been widely welcomed by local hospitals, Massachusetts doctors, nurse, PK, notand staffshare personal reflections and urgent messages to the public in their own words.
“In these turbulent times, factual information is essential to keep the community informed and to counteract misinformation,” a Stevie judge wrote. “You have responded to these needs in a really bold way. Providing guidance to vulnerable people in the community is an exemplary humanitarian achievement.”
Coverage, which launched less than a year ago, has built an audience of 70,000 subscribers and more than 250,000 unique visitors. EverythingCoveragecontent is made available for free republicas a community service, and his Free weekly e-newsletterhas attracted 70,000 subscribers in the last 10 months.
Stevie International Business Awards, the world’s only international business awards program, recognizes high-achieving organizations and executives worldwide. This is the 17thth year of prices, which attracted more than 3,800 entries from 63 countries.
About the Blue Cross Blue Shield e Massachusetts
Blue cross Blue shield e Massachusetts (www.bluecrossma.com) is a community-focused, tax-paying, non-profit health plan based in Boston. We are committed to relentless pursuit of quality, affordable healthcare with an unparalleled customer experience. In line with our promise to always put our members first, we are rated among the best health plans in the country for member satisfaction and quality. Connect with us at Facebook,tweet,YouTubeandLinkedIn.
Coverageis the Blue Cross Blue Shield of nonprofit news service Massachusetts. We believe that fact-based, direct health reporting can help our readers make informed decisions about complex healthcare problems. Our mission is to provide that essential reporting. AllCoveragethe content is available for republic free of charge. Follow us on ours website; our Weekly electronic newsletter; and oursFood on Twitter.
SOURCE Blue cross Blue shield e Massachusetts
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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