Across Michigan and most of the country people still wear face masks while in public, one way to get past it is by getting a bag of Lays chips.
Starting Sept. 14 and continuing through November, the company has launched its third annual Lays Smiles bags, which will raise at least $ 1 million for Operation Smile, a charity that helps children with cleft palate.
This year, Dearborns Najah Bazzy herself was selected as one of 30 Daily Smiles selected to be represented on Lays product bags. It comes in regular size wavy chips and barbeque bags in family size.
It’s a unique honor, she said. The front of the bag features our smile, and the back of the back has a brief bio about us and a link to the charity we represent.
This year each of the 30 smiles is either the founder or CEO of a charity. Each person was given $ 5,000 for their charity and was allowed to make a video telling customers more about their charity. The videos are linked to a QR code in each bag.
Millions of people can see these bags, Bazzy said. This is a big exposure for us.
Bazzy, a nurse by profession, was asked to apply for the program as she was a finalist for CNN Heroes last year.
The CNN Heroes Award is given to those who have made outstanding contributions to humanitarian aid in their communities and to help improve the lives of others.
Bazzy was named for her work with Zaman International, which focuses on helping poor women obtain food, furniture and shelter, as well as gain marketable skills.
Bazzy said the chip bags ended up in stores a few days earlier and that he was receiving text messages from across the country when people looked at chip bags in stores.
It’s really interesting to see how people are interacting with these, she said. It’s a bigger response than when I was on People Magazine or CNN, especially with young people in the community.
While this is the third year for Lays Smiles bags in the store, potato lovers may notice that they look a little different than previous versions.
More than 70 different bag models were created using CGI technology as COVID-19 concerns demanded the cancellation of personal production that would bring all the Daily Smiles to Dallas for a VIP photo and video shooting experience.
To participate in the speed, each smile was instead sent detailed instructions to capture self-portraits using their phones and the resulting amateur photos were professionally improved for transfer to Lays bags. After being upset with thousands of nominations and already personally committed to these Smiles, especially now that people are looking for more reasons to smile than ever before, we knew we could not let a canceled photo shoot keep Lays from sharing these inspiring stories with the world, said Sadira Furlow, vice president of marketing, Frito-Lay North America. In stores and within families, Lays has the power to reach millions of Americans every day. We already know that what’s inside the bag brings joy, but turning the Lays bag into a canvas to multiply that happiness factor is what makes the Smiles program so special.
Bazzy said one of the volunteers at Zaman International took her picture for the photos and video.
Lays Smiles bags are available nationwide as supplies last. To learn more, visit www.Lays.com.
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