Connect with us

International

Tanishq pulls the ad after being checked for praise of love jihad

Avatar

Published

on


NEW DELHI: A day after it was savagely trolled on Twitter in praise of the love jihad, the jewelry brand owned by Titan Ltd has now removed its “Ekatvam” (Unity) campaign from all media platforms. The 45-second commercial featured a Muslim family celebrating a traditional South Indian shower ceremony for their pregnant bride.

Tanishq has not yet made a statement on the decision to withdraw the campaign.

The proclamation, issued on October 9, was attacked in praise of the love jihad – a term coined by Hindu extremist groups to refer to a campaign claimed by Muslims to convert Hindu girls in the guise of love. The brand was also criticized for promoting false secular sentiments while hurting the sentiments of a particular religious community.

People tweeted with the hashtag #BojkotoniTanishq demanding a ban on advertising and a boycott of the jewelry brand.

Meanwhile, a section of Twitter users also came in support of Tanishq, praising his effort to highlight the beauty of interfaith marriages and supporting the true idea of ​​India. Senior Speaker of Congress Shashi Tharoor also posted on Twitter that “If ekatwam Hindu-Muslim” irritates them so much, why not boycott the longest surviving symbol of Hindu-Muslim unity in the world – India? “

From stereotype attacks to celebrating the soul of an emancipated young Indian woman, Tanishq’s advertising has always been progressive and bold. Advertising experts believe the new campaign is in line with the brand’s essential way of communicating with consumers.

According to Sambit Mohanty, creative leader (South), McCann Worldgroup India, the ad beautifully described a fusion of two religions using a god of family gods or a baby shower as a background. The unfavorable reaction was unjustified as it showed nothing harmful or insidious.

“On the contrary, it portrays a picture of harmony, love and sincere love – which is the idea of ​​India. That said, religion is an extremely sensitive topic these days and brands usually stay away from such stories. Although it is not wrong. “It’s very courageous for Tanishq to have tried something like that,” he added.

Naresh Gupta, co-founder and chief strategy officer of Bang In The Middle, said there is nothing wrong with the campaign. The whole relationship game was well crafted.

“It is sad that Tanisic bowed to some trolls and fanatics. To me, it is one of the best commercials of 2020,” he noted.

Subscribe to Ment bulletins

* Enter a valid email

* Thank you for subscribing to our newsletter.



What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos



picture credit

ExBUlletin

to request, modification Contact us at Here or [email protected]