Let them eat cake – and pay for it.
This is what feeds Based in London baker has notified social media influencers demanding free food during the pandemic as businesses like hers try to pull off COVID closures and profit losses.
Reshmi Bennett, a professional chef and baker, runs Anges de Sucre in London. The store, known for its sweets like pitas, cakes and wedding cakes, placed the soft snub on it business blog, calling on social media influencers to stop fishing for free.
“We have hundreds of cake requests in exchange for exposure. I’ll thank you for taking the time ‘but I will not do it because I’m not grateful for your’ opportunity ‘to work for free. “And it is also blocking DMs and my entrances,” Bennett wrote in the post.
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The confectionery guru goes on to defend her “edible art” saying her love work is actually costly to produce. She also says that while sharing can result in free promotions and “likes” on Instagram, it rarely translates into current business and often results in more people looking for free cakes.
“Your followers literally don’t care who the cake maker is,” Bennett wrote. “Several times when I was made to bake for free, I received more requests for free cake. “I would rather you pay for the cake and not post or label than the other way around.”
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And if her clear blog post did not make it clear that all customers would pay them, Bennett created a flowchart she titled “The Influencer Guide to Free Cake.” He sarcastically details how social media users follow between 10,000 and 100.00 may request free cakes in exchange for promotion. All possible table paths lead to answers like “DIY or go without;” “Go to the supermarket,” and “You’re a parasite, no cake for you.”
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“Life is too short to work for likes,” she wrote.
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