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JEDDAH: A bootcamp app aimed at promoting entrepreneurial talent in the fashion industry in Saudi Arabia, has opened.
The Kingdom Fashion Commission launched the second phase of its incubation program as part of an initiative to increase cultural entrepreneurship in the country with the support of the Quality of Life scheme.
One of 11 commissions set up by the Ministry of Culture, the Fashion Commissions program will conduct a series of workshops from 28 February to 4 March addressed by senior academic speakers, opinion leaders, Saudi business figures and international institutions involved in the sector of fashion.
Virtual bootcamp participants will learn how to develop their business projects, network, build partnerships, evaluate the market, and take advantage of prototypes to effectively implement their ideas.
The first fashion show programs started on Thursday and will last for three intense days. Phases three and four will be announced in the coming weeks.
The fashion hackathon will see 150 participants selected from 1,500 applications divided into 33 teams competing to win a five-day trip to Milan Fashion Week.

HIGHLIGHT

One of 11 commissions set up by the Ministry of Culture, the Fashion Commissions program will conduct a series of workshops from 28 February to 4 March addressed by senior academic speakers, opinion leaders, Saudi business figures and international institutions involved in the sector of fashion.

Saudi fashion designer and founder of luxury brand Hindamme, Mohammed Khoja, told Arab News that the ministry-sponsored program would help give fashion talents access to business partners, intensive hands-on training and mentors.
Programs like this are vital to being able to build industry and connect points, he said.
He pointed out that the fashion industry was still too young for the Kingdom and had not received the necessary support, which is why such programs were so important to help the sector grow.
Within the Saudi fashion industry, we still face a number of challenges mainly due to this industry being relatively young and lacking structure.
The program will support future designers and investors to find mutual benefits and provide clearer career paths in the fast-growing fashion industry in Saudi Arabia, he added.
Applicants have until January 18 to register for the fashion bootcamp through https://engage.moc.gov.sa/fashion_bootcamp.

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