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Indians want to prioritize healthy food in 2021 but are unwilling to compromise on the study of taste




The ancient saying, Health is Wealth could not have been more true in the Covid-19 era. A year-end study conducted by Habit, confirms that being healthy is a top priority for Indians, especially after experiencing the pandemic which has tested emotional, mental and physical health to the limit. With an added urgency, therefore, to make lifestyle changes, most Indians, over 70 percent, say they will prioritize dietary changes before going to a gym or fitness center to improve their health. general, immunity and reduce stress and anxiety.

A majority of Indians – 71 percent – thought their health was worse today than preCovid-19 due to breaking eating and fitness habits. There are a number of reasons cited as obstacles to better health. These are the lack of time, the poor taste of healthy products and the confusing technical details of healthy products exaggerated by the inability to make a choice between different options. 72 percent of respondents cite lack of time while 66 percent cite poor taste of healthy items as their biggest obstacle.

100 percent of respondents in the survey correctly identified what are healthy foods versus discarded foods, showing very high awareness of the effects of diseases of unhealthy options that are full of fats or sugars. However, a large proportion – 73 percent – underlined that they would still consume unhealthy opportunities as they are delicious, convenient and part of their daily lives. Taste, thus reigns supreme in the decision to buy food and a majority still prefer delicious foods that also have nutritional benefits, over healthy foods that may not taste good.

Catalyzed by the pandemic, the view of what it means to be healthy is undergoing a change. The traditional perception of health and wellness being a muscular and relaxed body is giving way to a more comprehensive view of overall health, where consumers are prioritizing lifestyle improvements for improved immunity, lower anxiety and more focus and alertness. good.

According to the survey, 70 percent of respondents show a higher tendency than before towards improving their health through changes in diet, while nearly one in four, 26 percent would also like to make meditation a higher priority. 65 percent also show their increased support to medical and nutrition experts to help achieve their goals. More than 60 percent of Indians have a reduced preference than before for traditional gyms and fitness centers, due to social distance and avoidance of communal areas in Covid-19, and would prefer to exercise at home or do activities alternative physicals such as running, cycling or gymnastics.

The crisis pushes changes, in perception, choices, beliefs and behaviors. Our extensive survey of consumer behaviors in the wake of the pandemic confirms that consumers’ views on life, health and wellness have undergone a permanent change. There is a strong desire to make lifestyle changes to achieve better health outcomes along with an evolved perception of what it even means to be healthy. The survey highlights that the myth that diet is secondary to exercise on the health journey has begun to debunk, with respondents realizing the importance of nutrition and prioritizing dietary changes over exercise to achieve better physical and mental health. . This is the new norm, said Dhruv Bhushan, Founder and CEO, Habbit. As the Covid-19 pandemic continues to shift consumer habits toward becoming more health-conscious, there is a possibility that food and nutrition companies will gain flavor and nurture healthier lifestyles. At Habbit, we aim to do just that, making everyday food simple, enjoyable and rewarding. As a complete food ecosystem, Habbit will be a one-stop solution for anyone striving to be healthy, with our delicious products, personalized services and engaging technical experiences.

Good nutrition is vital for a healthy life and is one of the most important factors in overall health. The food we eat literally becomes who we are and affects our physical, mental and even emotional well-being. Complete with physical activity, helps maintain body discipline as well as mind. If the body feels good, the mind will feel good! The pandemic has brought the importance of this balance to the center, “says nutritionist and health coach Avni Kaul, and founder of Nutri Activania, which helps people discover food for an active life. Buenos Aires Youth Summer 2018 Olympic Games.

Survey methodology

The online survey was conducted in the last quarter of 2020 with 2,428 adults across the metro in India. All respondents are in the age group 22-56 years and have an annual family income of more than Rs. 10 loops.

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