The future of work will never be the same and that puts Cape Town in a leading position. (iStock)
- The future of work will never be the same and this puts Cape Town in a key position to cater to the changing needs of a global workforce.
- Targeting digital nomads as part of its overall destination marketing strategy will become part of Cape Town City’s new international campaign.
- Cape Town has made the list of the top 50 Big 7 Travel places for distance work in 2021.
Cape Town has made the list of “Best cities for distance work” on the Big 7 Travel’s 50 best places for distance work in 2021.
“Cape Town has long been a favorite with digital nomads, however this is almost our best kept secret. The city was recently ranked # 42 on the” Best Cities for Long Distance Work “list, alongside [locations in] countries such as Indonesia, Germany and Argentina by Big 7 Travel. Big 7 Travel is a travel website, with an online community of 2.5 million people, “said Alderman James Vos, a member of the Chairman’s Committee on Economic Opportunity and Asset Management, in a statement Wednesday.
“Targeting digital nomads as part of our overall destination marketing strategy will become part of the City’s new international campaign when the time is right and when it is safe to do so. Covid-19 has changed the way work, where work from home has become part of our every day “.
According to him, the future of work will never be the same, and this puts Cape Town in a key position to take care of changing the needs of a global workforce. The City Enterprise and Investment team has incorporated this position into its strategic marketing approach. The approach is based on the Six Pillars, namely visit, live, work, study, play and invest in Cape Town.
“Given the challenging travel landscape created by the pandemic, we need to become more intelligent and renew our hospitality sector by also focusing on remote workers so that the sector can benefit from this growing trend of long-distance work with Covid-19 protocols in place, “says Vos.
“Some of the things we encourage the hospitality sector to consider implementing will be finding ways to attract Captains, as well as others in our country, who usually work from home offices, to change their environment. when it is safe to do so with Covid-19 protocols in place. “
These remote workers can, for example, work in areas where there is room for a living room, a swimming pool, breakfast, lunch, parking and Wi-Fi.
For long-stay digital nomads, the sector may consider revised rates and “home-away” packaging, Vos says. The exchange rate also goes too far to make Cape Town an affordable luxury destination for international workers – without relocating local jobs – for up to 90 days as permitted by immigration regulations in South Africa, according to Vos. Current visa-free countries include some of our major source markets such as Germany, the UK, France, the US and more.
According to Paul Keursten, CEO and Co-Founder of South African flexible workspace solutions provider Workshop17, while technology has proven valuable in supporting and maintaining collaboration and interaction in the work required by the home period, the long-term it will meet but will not replace the need for a physical job.
“Right now businesses are pulling the future of office tracks. One is the need for more space to accommodate physical distance protocols. The other is the need to reduce space with more people working remotely. In one world “After vaccinations, the requirements of physical distancing will cease to exist, but changes in the way people work are here to stay,” says Keursten.
Workshopi17 believes that workplaces will always play an essential role in preserving cultural schemes and tying teams together. Whether you are looking for better virtual office resources to support remote workers, flexible offices or offering different locations for employees, Workshop 17 is the only gateway for all your office solutions.
Workshop17, for example, is a global finalist in the Global Startup Awards, a major independent start-up ecosystem competition. The latest opening of Workshop17 is the new Bank Bank structure in Johannesburg, which is scheduled for March. This will be the sixth addition to the existing enterprise footprint in the central business district and the latest suburban facilities.
“The prolonged impact of Covid-19, in particular the need for social distance, has led entrepreneurs and corporations to seek new ways of working, as well as alternative workspaces that are flexible, aspirational and affordable. Companies are looking for solutions that fit The New Normal, where work from home is combined with coming to an office to meet, work together, build culture and be inspired, ”says Keursten.
For him, the office of the future is no longer a specific space in a building, but a combination of physical space and virtual office resources for meetings, planning and collaboration.
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